If you started building your business social pages, your goals included increasing brand awareness, earning referrals or converting sales. You probably also hoped that each post would go viral, but it is unrealistic to think that will happen.
Continuing from the previous list, here are five more reasons you might be losing followers.
6) You’re Not Sharing the Right Things
When you set up your social media pages, you probably had a certain amount of content on your mind that you wanted to regularly post. You may have also thought about how often you would be sharing that content.
It’s possible that you’ve been changing what you regularly post, added new types of content, or increased the amount of posts. This may not be the best approach for your business.
7) You Don’t Interact with Your Customers
When people follow your pages they are hoping that they will hear from you and you will respond.
Just as you would if you were meeting someone for the first time, you should introduce yourself to your customers. After that, you can include information about your business and what you do. If you have time, you can also ask them questions. This will make them feel like you are listening and interested in what they have to say.
You shouldn’t just expect people to interact with you. If you have time, you should find the time to respond to their comments and queries.
8) You Follow Accounts Just to Get Follows
You can’t expect customers to follow your pages if you follow accounts that they don’t care about.
If you’re trying to gain as many followers as possible, you’re not going to build a following of people who are interested in your business, services, or products.
Instead, you should be following other people and pages that are similar to yours. This way, you can start engaging with those people and tell them about your business. When they see the great content you post, they’ll eventually want to follow you.
9) You’re Not Posting Timely Content
It’s possible that your posts are great, but you’re not posting them at the right time. It’s not the time of year to post pictures of sandals, but if you have something great to say, you should post it.
There are so many social media apps that allow you to analyze your followers, including what time of day they are most active. If you know that your business customers are on social media at certain times, you can time your posts to reach them.
10) You Don’t Stick to One Profile Photo
You should have your own profile photo on every social media page that you have, but if you don’t, you’re losing followers. People like to see the faces of the people who run their favorite businesses.
If you have more than one business, you should have more than one profile photo. Otherwise, your followers won’t be able to tell the difference between your pages.
There are many reasons why you could be losing followers. If you’ve been struggling to gain more fans and customers, try looking at your social media pages and identifying your own problems. Then, you can make improvements.
CCG can help you make such improvements. We are a marketing agency in Los Angeles that can help you with your social media marketing. Get in touch with us to learn how.