Every business owner should know the ins and outs of Instagram marketing. While it may be easy to understand the general premise of digital marketing as a whole, a finer look into a specific social media platform wouldn’t hurt in the long run. This holds true for many, especially for brands or companies planning to run their main campaign through that specific platform, particularly Instagram.
If you happen to own a brand or business that is aiming to market your products or services through Instagram, then the following tidbits of information may familiarize you with the crucial details of branding and promotion.
Analyzing Your Strategy
There’s a reason you chose Instagram as one of your main digital marketing platforms. Aside from the fact that it is affordable and convenient, there are other tools within the platform that you can take advantage of to market your products and services.
Understandably, not many people can do this efficiently, which can be attributed to their lack of skills regarding the marketing strategy. Here are a couple of things to consider before even proceeding to execute the digital plan as a whole.
1. Who Is Your Target Audience?
What are the demographics of the people you are trying to sell your products and services to? They say that to captivate an audience, you should know what engages them, and even in the realms of digital marketing, this holds true.
2. What Is Your Goal?
Are you marketing via Instagram to increase your sales? Are you doing it to achieve brand retention, or maybe to introduce a new product? Make sure that your strategy is in line with your goal. Otherwise, you’ll just be wasting time and money on a process that may not yield positive results.
3. What Are Your Competitors Doing?
To overcome your rivals in the business, you need to be many steps ahead of them. An experienced business owner would have enough intuition to glue the pieces together and determine what the competition is planning, even with limited amounts of information.
Knowing what their next campaign is all about would allow you to counteract with a more efficient business strategy in the process.
Instagram Features That You May Use to Your Brand’s Advantage
The good thing about Instagram is that they have features that can help you with your marketing campaign. Getting familiarized with these features can ensure an increase in sales and help you plan out your future campaigns:
1. Take Advantage of Hashtags
Hashtags could be used to promote a significant keyword attached to your products or services. It can also be used to introduce an online contest related to your products, or develop a signature phrase affiliated with your brand. Using hashtags effectively helps in brand retention and recognition.
2. Reply to Relevant Comments
This is a good way of acquiring leads. Interacting with your target audience would not only eliminate the impression that your brand is unapproachable, but would also encourage more interactions that may garner potential customers in the long run.
3. Post Relevant Images
Some brands would employ talented graphic artists to draw up images that are in line with current events and viral trends. So far, this strategy has garnered enough attention to keep them relevant online. You may apply the same strategy as long as it would not look forced and too promotional.
4. Utilize Instagram Stories
One way to achieve virality is to use Instagram stories to your advantage. The trend of making short, creative videos has caught on well enough to garner brand recognition and promotion. Gone are the days of long-boring TV commercials. Short stories are the new way to make an impact.
It is never easy to market a brand’s products and services, but just because it’s challenging doesn’t mean that it isn’t doable. Utilize Instagram to your advantage, make use of its many features, and strategize a business plan that can help you make the most out of the digital platform. Remember: the possibilities are endless, and the only limit is your imagination.
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