Social media platforms are commonly used nowadays by businesses to market their products and services and also engage with their audience. The nature of social media makes it so that companies can communicate with their audience, making engagement easier and much more effective. After all, that’s what social media is all about: communication.
That being said, Snapchat is one of the many platforms used by hundreds of millions of people. Yet, many businesses don’t use it because of some of its limitations, such as being only mobile. However, if used right, it can be a potent marketing tool, and today, we want to tell you how you can effectively advertise using Snapchat:
Lenses are filters applied to a video or picture before uploading it as a Snap story or sending it to individuals. The great thing about Lenses is that it has facial recognition technology built into it. This allows the user to become anything from Santa Clause to even a demon! There’s lots of fun to be played here.
When it comes to business, you will want to use Sponsored Lenses. You can use filters that showcase your brand, allowing those who see your video to also take awareness of the brand being exhibited.
Discover is a feature in the Snapchat app that allows users to look at content created by big names such as ESPN and Vice. They’re similar to stories in which they can use both photo content and even video content combined. Individual parts of the Discover story can also be sent to specific users for different purposes.
While Discover sounds incredibly good to help you compile videos and pictures to send to specific audiences, the limitation right now is that its store only holds Snapchat items. Also, advertising costs can get relatively high, reaching tens of thousands of dollars in a single day.
Geofilters are filters specific to locations. This allows users to send their stories around with Lenses that are location-specific. For instance, the filters users get in Brooklyn versus the filters in Manhattan aren’t the same.
Your business can efficiently utilize geofilters, especially if you have multiple locations. It can allow you to showcase ongoing promotions and deals that may differ from location to location, and you can differentiate them through geofilters. Also, geofilters will enable you to utilize specific themes, such as holiday themes, and you can even make custom geofilters.
Influencers have played a significant role in marketing for quite some time. Famous individuals like DJ Khaled (popular for his Snapchat) have a massive following. Reaching out to such individuals allows companies to access a whole new audience to acquire more business.
As for you, identifying a popular influencer on the platform will allow you to reach out to new audiences. The influencer will advertise you by tagging your company name, and they can also attach a link to their snaps to promote your brand.
As you can see, Snapchat offers a variety of ways for companies to advertise. Some are affordable, while others are a lot more pricey. Regardless, utilizing the platform can help any company gain more online reach. It can open up new advertisement channels, some of which can prove incredibly effective when done correctly. That said, if you are unsure as to how you can go about advertising on Snapchat, reach out to the pros. Many marketing professionals offer Snapchat marketing, allowing you to focus on running your business while they deal with all your Snapchat marketing needs!
C/C/G is a full-service digital marketing agency offering creatively-driven and innovative solutions to help businesses connect to clients. If you are looking for a creative agency in California to help you with Snapchat marketing, work with us today!