Out of all the many platforms that may greatly help your business boost its sales, LinkedIn may be near the end of your list. And why wouldn’t it be? Besides the fact that mainstream industries utilize blogs and social media platforms as their primary channels for ads and public relations strategies, LinkedIn is mainly identified as a job-hunting portal and review site.
The truth is that LinkedIn has a lot more functionality than meets the eye. Nowadays, businesses are keen to discover new online tools and strategies, and LinkedIn’s sales navigator is one that seems to be gaining traction as of late.
All About LinkedIn Sales Navigator
Basically, it is a social selling platform that can provide users with features and tools to help them find potential recruits, expand their network, and present their proposals to potential clients. While it may not be a popular method of boosting your company’s sales, it offers many opportunities for growth and to find future customers and investors.
If you are curious how LinkedIn Sales Navigator can better help your venture grow, look no further than the following examples below.
1. It Enables a Business to Generate New Leads
One of the many tasks that modern businesses need to manage is constantly generating new leads. Leads are potential customers that may still be on the fence when it comes to availing of your products or services. You have to convince them to try what you offer.
The sales navigator has many features and tools that will provide you with new leads, giving your company the chance to boost its sales in the foreseeable future.
2. It Enables You to Find Direct Target Prospects
While most people use LinkedIn to find a new job, the truth is that their search functionality is a lot more powerful than it looks. For example, if you want to find potential clients or investors for your B2B venture, you may utilize the specific filters in their search functionality.
After picking out the right criteria that match your intended target market, you may come up with candidates that would benefit your business overall. Even if not all of them would agree with your proposal, at least you wouldn’t spend time trying to attract unrelated companies and personnel.
3. It Enables You to Save and Expand Your Contacts
LinkedIn is not a social media platform designed to gather more friends, but it may be used to save potential business leads that may prove to be useful to your venture in the future. By identifying your leads, you will be able to match their criteria and business needs, and you may be able to save them as well for any future projects or proposals.
By making the best of LinkedIn’s search function, gathering a handful of contacts that will significantly boost your business is just a few clicks away.
Conclusion
Using LinkedIn’s sales navigator is an excellent way to get potential clients, investors, and business partners. Yes, it may not be as mainstream as Facebook and other social media platforms, but it is practical, direct, and efficient, given that it has a powerful search feature.
Add that to its capability of generating new leads, finding direct prospects, and saving your future investor’s contacts, and you have a tool that dramatically increases your chances of boosting your sales.
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