The Use of Hashtags in Social Media Marketing: What to Know

The Use of Hashtags in Social Media Marketing: What to Know

Social media hashtags have been around for years—but are they really used to their full potential? First created in 2007, hashtags provide a way to group content together. When it comes to your business, hashtags can be a vital tool for getting the word out about your content marketing efforts. Here are some ways you can use hashtags to help increase the number of people you reach.

The Use of Hashtags in Social Media Marketing: What to Know

It seems obvious that hashtags are there to help you find the content you’re looking for, but I was half-asleep at about 10:00 pm one night, and I thought that the #hashtag was a way to say that something was owned by a social media platform. I was close. I was looking at my Hashtags on Instagram when I thought that it was something that the platform owned instead of the actual hashtag.

Hashtags are meant to categorize the content you’re posting and make it searchable for others.

If you’ve ever seen something on Facebook about a current event and you don’t catch the whole thing, and you want to know more about it, you can use the hashtag to find out more.

How Many Hashtags Should You Use?

You should be using hashtags on social media whenever you post. The ideal number of hashtags you should use is about two or three. However, if you think that there are more relevant hashtags, you can use, go ahead and add those as well. However, add any more than that, and your audience is likely to see you as spammy.

How to Use Hashtags on Twitter

As there are no characters in your Twitter bio, you can use hashtags as a way to take up a bit of space. Adding hashtags to your Twitter bio is a good idea, but make sure it doesn’t look cluttered. If you don’t use a lot of hashtags, then use no more than three.

How to Use Hashtags on Facebook

For Facebook, you’re going to want to include a hashtag in your status update. You don’t have to use it in a sentence or as part of a question. It’s a good idea to only use one hashtag on Facebook and keep it short.

How to Use Hashtags on Instagram

For Instagram, it’s important to use hashtags in your captions and in the middle of your caption. If the hashtag is small, then you can place it at the end of the caption too. If you use large hashtags on Instagram, then you’re going to want to make sure that you’re using them as a caption.

How to Use Hashtags on TikTok

For TikTok, you’re going to want to use one hashtag per post. You could use more hashtags, but a lot of them might be lost in the shuffle. If you’re looking to get more likes on your videos, then it’s better not to use a ton of hashtags.


Marketing is all about getting your brand out there and making the world aware of your content. Hashtags play a huge role in that. If you aren’t already using hashtags, then now is the time to start.

If you are looking for a Los Angeles social media agency, come to CCG. We are strategically focused and creatively driven, and we unlock innovative solutions that connect our clients to their customers.

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