While being around since 2018, only recently has it picked up a lot of traction. What are we talking about? TikTok, of course! This social media platform has become mainstream, and everyone from teens to grandparents has been using it. That said, the great news is that even companies can utilize TikTok to boost their online reach. Small businesses and entrepreneurs have many opportunities to grow their efforts and reach out to their audience through TikTok in fun and creative ways.
That said, how exactly can a business utilize TikTok to grow? Here’s how:
1. Advertise on the Platform
Just like many other social media platforms, companies can advertise on TikTok. This can be done in many ways, such as a brand-takeover ad, which is essentially an ad that plays before any other user content, or it can be done with native ads that play between user content. Just be wary of the fact that the ads themselves should be designed and made professionally. Otherwise, the ad will drive away potential customers rather than attract them.
Apart from this, other strategies like a branded lens, which is essentially a filter you make for your audience to use, or a sponsored hashtag challenge are also great ways to advertise your business and increase engagement.
2. Know How to Use Hashtags
Speaking of hashtags, one issue many companies face when utilizing them is that they end up using the wrong hashtag. For example, a company may use a hashtag due to its popularity despite having nothing to do with the video. This is the wrong way to use hashtags, and users who click on the hashtags will only be disappointed.
For that reason, understanding how to use hashtags is vital. Hashtag research is vital to ensure any hashtags used are not only popular but also relevant! Just note that hard-sell hashtags are a no-go, simply because TikTok is a platform for fun and amusement. Any hard-sell hashtags are going to chase away audiences and hurt one’s ability to attract customers.
3. Tap Into Your Audience’s Content
Businesses alone don’t have to rely on their ability to produce content. In fact, focusing on content creation can be a challenge to overcome, especially when busy with other tasks to keep the business up and running. As such, tapping into the audience’s content is a great way to relieve the burden. However, there is another benefit ot be enjoyed from this: increased engagement levels!
With the ability to utilize customer-made videos, a company can make the most out of word of mouth, one of the best marketing tactics ever. Customers believe each other, and when they see a customer saying great things about a business, they tend to feel the same, too. Plus, seeing that a company uses customer videos also motivates the audience to produce more videos for attention, which is a win-win in any case.
When using TikTok to grow your company, remember the tips above. They will help you make the most out of the social media platform and allow you to enjoy plenty of attention from your audience. That being said, don’t be afraid to experiment. In the world of TikTok, trends can quickly change, and what worked before may not work tomorrow. As such, always keep your eyes out for new trends, and make the most out of them to keep your business relevant and attractive to your customers!
C/C/G is a full-service digital marketing agency that offers creatively driven and strategically focused solutions to help clients effectively connect to their customers. If you are looking for a creative agency in California to help you make the most out of social media platforms, work with us today!