“Competitive analysis is really the best reason to buy the software, it is complete and gives a good look to potential competitors. They are always adding and testing new features, which is fantastic and gives the software a good relationship.”

“We like to see how a site is performing organically, what new keywords the client is ranking for or why competitors perform better organically, and what opportunities are there for organic growth.”

“I'm a big fan of the competitor analysis tools in general. Being able to offer clients with an overview of how well they're performing on a level playing field against their nearest competitors is great.”

“The analysis function of the competition is amazing: you can analyze your competitors and where it compares with them and perform gap analysis, where they are classified where not, etc.”