See your competitors' traffic with Traffic Analytics

Analyze your competitors' SEO, PPC, SMM campaigns, and turn data into smart ideas to scale your business!

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  • Perfect your traffic acquisition strategy by getting insights into your competitors’ tactics - from traffic sources to most visited pages to what kinds of audiences they target.

  • Benchmark your performance against competitors by looking into your rivals’ site visit numbers, unique audience count, and user engagement metrics.

  • Divide your competitors by ‘threat level’ after considering the audience overlap extent with each rival.

  • Find new opportunities to attract your competitors’ audiences by discovering which sites people visit before and after they land on competitors’ sites.

  • Identify the most beneficial websites to partner with for user acquisition by checking if your audience parameters match.

  • Get an edge over your competitors by discovering gaps in your rivals’ traffic generation strategies to reach your audience in a less competitive space.

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5 Ways to Win the Traffic Race:

#1 Implement Tactics With
a Proven Track Record

Examine which pages your rivals send their traffic to discover positioning and pricing tactics you can test in your own business.

#2 Fine-tune Your Content Strategy Based on Competitor’s Tactics

Adjust your marketing and content strategies after identifying your competitors’ top product pages and analyzing what kinds of content and messaging they employ.

#3 Get Insights From Rivals’
Hidden Landing Pages

Examine which pages your rivals send their traffic to discover positioning and pricing tactics you can test in your own business.

#4 Deep Dive Into Your Niche’s
Supply and Demand Trends

Use historical traffic data to detect your industry’s seasonal trends to plan upcoming promotions and offers accordingly.

#5 Follow Your Audience
Throughout Their Customer Journey

Uncover your target audience’s web surfing patterns to showcase your product at every stage of their customer journey (even when they are not on your website).

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Get More With Access
to Traffic Analytics

Traffic analytics is a part of a larger competitive intelligence suite. It is bundled together with other powerful tools:

Domain Overview

Provides a full picture of your competitors’ online presence and offers deep insights into their target markets, search rankings, online advertising tactics, and more.

Organic Research

Uncovers how your competitors show up on Google, what SEO strategies work best for them, and gives details about all things organic visibility - from branded and non-branded traffic share to traffic cost estimates.

Market Research

Offers an overview of the industry’s competitive landscape, helps you benchmark your performance against the key industry players, shows your competitors’ global traffic distribution, and the overall market trends.

See how others benefit from Semrush's competitive suite:

Transform Data Into Decisions With
Traffic Analytics!