Top Digital Marketing Trends for Restaurants to Follow in 2023

Top Digital Marketing Trends for Restaurants to Follow in 2023

The restaurant industry has seen a tremendous transformation in recent years, with digital marketing playing a crucial role in shaping how businesses communicate and engage with their customers. As we enter 2023, new trends and technologies continue to emerge, providing restaurateurs with innovative ways to reach their target audience and stay ahead of the competition. 

This article explores the top digital marketing trends that restaurants should follow in 2023 to maximize their online presence and boost revenue.

Leveraging Artificial Intelligence for Personalized Marketing

One of the most significant trends in digital marketing is using artificial intelligence (AI) to deliver personalized experiences to customers. AI-powered tools can analyze vast amounts of data to understand customer preferences, behaviors, and patterns, allowing restaurants to provide tailored recommendations and offer that cater to each customer’s unique tastes. In a recent Bloomberg report, 50% of California companies use AI. 

In 2023, expect more restaurants to use AI-powered chatbots and virtual assistants to interact with customers on social media and messaging platforms, taking orders, answering queries, and providing personalized recommendations based on customers’ previous orders and preferences. Additionally, AI will play a crucial role in email marketing and loyalty programs, allowing restaurants to send targeted promotions and offers to their subscribers based on their preferences and buying habits.

Embracing Augmented Reality Experiences

According to advertising companies, augmented reality (AR) is gradually becoming a vital part of digital marketing for restaurants, offering a unique way to enhance the dining experience and attract more customers. In 2023, we can expect more restaurants to adopt AR technology to create immersive menus, virtual tours, and interactive experiences that help customers visualize and engage with their offerings before deciding.

By integrating AR into their digital marketing strategies, restaurants can showcase their dishes more appealingly and engagingly, allowing customers to “try before they buy” and make more informed choices. This technology can also create interactive games and experiences that encourage customers to share their experiences on social media, generating buzz and attracting more patrons.

Prioritizing Local SEO and Google My Business Optimization

With the increasing importance of local search, optimizing your restaurant’s online presence for local SEO should be a top priority in 2023. Ensuring that your restaurant appears in local search results and on Google Maps can significantly impact your visibility and the number of customers who find your business online.

To optimize your local SEO, advertising companies encourage you to focus on creating and maintaining an accurate and complete Google My Business (GMB) listing. Update your GMB profile with relevant information, including your restaurant’s address, phone number, hours of operation, and menu. Encourage customers to leave reviews on your GMB listing and respond to them promptly to improve your reputation and ranking in local search results.

Harnessing the Power of User-Generated Content 

User-generated content (UGC) is an invaluable asset for restaurant marketing, providing authentic and relatable content that resonates with your target audience. In 2023, restaurants should focus on encouraging customers to share their experiences on social media platforms, review sites, and other online channels.

To encourage UGC, create incentives for customers to share their experiences, such as offering discounts or rewards for posting reviews or sharing photos of their meals. Make it easy for customers to share their content by providing branded hashtags and incorporating social media sharing buttons on your website and other online platforms.

Utilizing Social Media Advertising and Influencer Marketing

Social media advertising and influencer marketing will continue to be essential to restaurant digital marketing strategies in 2023. Platforms like Facebook, Instagram, and TikTok offer highly targeted advertising options, allowing restaurants to reach specific demographics and geographic locations with tailored ads that drive engagement and conversions.

Influencer marketing can also significantly impact your restaurant’s online visibility and reputation, as influencers can introduce your brand to their followers and create a sense of trust and credibility. Collaborate with influencers who align with your restaurant’s brand and values, offering them unique dining experiences or exclusive menu items that they can share with their audience.


As 2023 unfolds, restaurants must stay ahead of the curve and adapt to the latest digital marketing trends to remain competitive in the ever-evolving industry. By leveraging AI for personalized marketing, embracing AR experiences, prioritizing local SEO, harnessing the power of UGC, and utilizing social media advertising and influencer marketing.

Are you looking to take your digital marketing to the next level? CCG is a full-service marketing agency in Los Angeles that can help you get there. We are strategically focused and creatively driven, working tirelessly to connect you with your customers. Whether you need help with SEO, PPC, social media, or any other aspect of digital marketing, we’ve got you covered. Schedule a consultation now!

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