If you are one of those small businesses transitioning into the digital world, you know that it can be pretty challenging. Since a lot of businesses went into lockdown, operating online allowed them to still keep their business online without face-to-face interaction.
One of the advantages of digitally running a business due to social distancing is changing the consumer’s behavior. This shift caused an increase in media consumption across in-home retail channels, such as TV viewing (more than 63 percent), web browsing (more than 70 percent vs. normal usage), and social media engagement (about 61 percent).
Now that businesses can take advantage of the situation, they need to build and maintain customer relationships using proper content marketing strategies. If you’re interested to know more about how you can boost your business through content creation, keep reading below.
The Importance of Content Creation
Applying the right keywords for search engine optimization (SEO) can increase organic search traffic. You can produce traffic through that organic search because you can provide them with the answers they need.
According to statistics, more than 40 percent of business revenue comes from organic traffic, and about 51 percent of all site traffic is from organic search. For your business to rank higher in search engines, you need to provide your consumers with high-quality and relevant content.
Doing so will increase your brand visibility, allow you to build trust and relationships with your consumers, and position your business as an expert in your industry.
How to Boost through Content Creation
Here are four tips on how you can leverage your business through high-quality content:
Do a Strategic Content Planning
In creating content, you need to plan improved, measured, and tested ranges strategically. You can start by setting specific goals, like publishing content to attract more visitors to your site and eventually generate leads.
You can also find inspiration from other industry leaders actively posting on social media, looking for relevant news on content creation, and reading trade publications.
Generate Insightful Content
Part of successful content creation is generating relevant, insightful, and timely content for your readers. It should be up-to-date and touch on different topics within your industry. You can even add your personal style to create unique content and include relevant research to back it up.
Use a Spreadsheet to Track Your Content
Your content strategy can help you identify the type of content you plan to create using spreadsheets. You can also put the titles of the content you want to write about that needs improvement and is performing very well. In the same way, you can track the critical metrics of your content, including engagement, shares, likes, and page views.
A spreadsheet can even help you organize your content. Every time you create content, there is a higher chance of boosting your website traffic. It will also aid you in determining whether you need to create content around a specific keyword or phrase.
Use Moz Keyword Explorer or Google Keyword Planner to help you find particular topics that people are searching for online within your industry.
Share Content on Social Media and Use Appropriate Hashtags
Social media platforms have 2.6 billion users worldwide. Publishing your content to promote your business, share useful and valuable content, and create entertainment can help grow and encourage your followers.
Remember to use hashtags when you produce content. It will allow the right audience to discover your posts. According to Agorapulse, having at least one hashtag in Instagram posts gives 32 percent more comments and 70 percent more likes than those without a single hashtag.
Knowing how to use your content can create more opportunities to put your business in a good position in your industry. With the tips we shared with you, we hope you can start taking advantage of content creation to see your business grow into a successful one.
CCG is a full-service digital marketing agency in Santa Monica that is creatively driven and strategically focused on innovative solutions to connect you with your clients. If you’re ready to collaborate and create awesome content, get in touch with us today!