Because not everyone used social media at the time, having a presence there wasn’t necessary. But over the last ten years, the proportion of American adults using social media increased from 26 percent in 2009 to 72 percent in 2021. That leaves businesses no choice but to bring their brand online as well. Being active on social media, however, is insufficient.
You need followers in order to have interactions. So how can you increase your fan base? Below is a list of tactics to assist you in expanding your online network.
Identify Your Audience
The subjects flow naturally when you start a conversation with an old friend. You are aware of them and how to communicate with them. Finding that comfort level with a stranger is harder than you might think.
The same applies to social media. You must identify and become familiar with your audience before you can start a meaningful conversation. Persona creation is the most effective technique to get things moving.
It’s simple to be sucked into the numbers game when trying to gain more followers. However, if you’re forging genuine connections, less can be more. You won’t succeed if you follow bots, spammers, or people who aren’t interested in your line of work.
You need to actively engage your audience if you want to foster relationships and encourage brand loyalty. Engage in and start conversations. Answer all inquiries, criticisms, and remarks. Listen to what users are saying, try to understand their perspectives, and then respond intelligently.
It may be challenging to prioritize quality over quantity, but doing so will help you gain more followers. You shouldn’t aim to have that many followers because it might not be the same quantity for someone else. Instead, strive to be a thought-leader and trusted authority in your field, your community, or both.
Concentrate on Shareable Content
Finding and producing material that will enlighten or entertain becomes much simpler when you develop a deeper understanding of your audience. When your audience loves and values your content, they are more likely to recommend it to their friends, relatives, and coworkers.
Maintain a Regular Schedule
You need a constant plan if you want to increase your following over time. Making a content calendar will assist you in organizing and planning your posts, incorporating seasonal themes and promotions, and creating engaging material in advance.
You can maintain engagement with your audience and stay top-of-mind by providing new material frequently.
Focus on Local Audiences
Targeting local social media users can be incredibly successful if your business is highly localized or you operate out of a physical storefront. Hashtags are the ideal instrument for capturing the neighborhood market.
Although they’ve become something of a running joke due to misuse and overuse, hashtags were created to help organize postings for search. All of the photographs that have been tagged will be visible to everyone who clicks on that hashtag.
Market Your Content
Only so far can organic reach go. However, you can use targeted advertisements to increase your visibility on Facebook and Instagram for a little outlay of cash. If you haven’t thought about social advertising, we strongly advise you to do so as a strategy to expand your company and maybe open up new opportunities for gaining followers.
These social media tactics ought to increase the number of your followers. And if you’re having difficulties standing out on social media, don’t be hesitant to seek assistance from a digital marketing company that is well-respected by other industry professionals. They have the personnel and tools to get valuable followers for your brand.
CCG is your reliable marketing agency in Los Angeles. We’re a strategically focused and creatively driven digital marketing agency that unlocks innovative solutions that connect our clients to their customers. Work with us to know the difference we bring to your brand!