Are you ready to take your social media video content up a notch? If you want to produce truly awesome video content that will engage and entertain your followers, read on.
Before we dive into the nitty-gritty of video content creation, we must understand why social media videos are so effective. In a nutshell, videos are the perfect way to grab and hold attention. The average user spends 88% more time on websites that have video than on images alone, making it more effective when it comes to promoting your content.
Here are some factors to consider to help you create videos for social media that will engage your audience and promote your brand:
1. Plan Ahead
Before you start filming, ensure you know what you want to say and how you plan to say it. You should also determine what video will work best for your audience and what type of voice-over or narration is appropriate for your product or service. If you already have an idea of what kind of videos you want to create, use that as a starting point for planning so that your efforts will be more efficient later in the process.
2. Use Lights and Sounds Creatively
You don’t need fancy equipment—just some simple adjustments like turning off overhead lights or using natural light from a window can make your videos look so much better than they would otherwise.
3. Be Clear and Concise
Most people stop watching videos after two minutes, so try not to make yours any longer than that unless necessary (and even then, try not to go over three minutes). The shorter your video is, the easier it will be for people to watch it on their phones or computers—and the more likely they will watch it all the way through.
4. Use Subtitles
If you’re making a video for an international audience, adding subtitles will help people who speak other languages understand what you’re saying. It also makes it easier for English speakers to understand any accents or colloquialisms that may be present in their native language.
5. Choose a Good Title
Choosing the right title is important because it’s what people will search for when they want to find your video. Make sure that your video is easily identifiable by using keywords and phrases related to your content so that people can find it more easily.
6. Use Keywords
It’s essential to use the right keywords when uploading a video. Consider what people might search for when looking for your content, and include those keywords in your title, tags, and description.
7. Use Descriptive Text
Adding a description will help people find your video. Use keywords that relate to the content of your video, and avoid using too much “fluff” in this section.
8. Use a Cover Image
A cover image is the first thing people see when viewing your video. Make sure it’s high-quality, shows some context of what’s in the video, and looks appealing.
It’s no secret that video content is taking the marketing world by storm. From product demos to live streams, video plays a more significant role in each brand’s social media presence. So, invest in your video content by following the tips we’ve mentioned above!
Looking to create incredible videos for your product or service? If so, contact CCG, a trusted social media agency in Los Angeles. Together, we will be able to fully utilize the latest technology and tools available to create a high-quality video that effectively communicates your message to new and current customers.