The TikTok Sound Algorithm and How It Helps Your Business

The TikTok Sound Algorithm and How It Helps Your Business

Before the arrival of TikTok, the majority of social media platforms did not emphasize the importance of audio engagement. On channels like Facebook and Instagram, brands can create videos without the expectation of their audiences watching these videos with the sound on.

Of course, this has a positive impact on content creation. Brands can now create video content that is short and more visually appealing for their audiences. And yet, with the arrival of TikTok, they made it clear that sound plays a huge role in brand recognition.

If you accompany your ads with catchy audio and songs, your audience will start to associate these sounds with your brand. You can see it in TikTok influencer marketing. Influencers always play music whenever they promote a brand to engage more with their audience.

The Data behind the Success

TikTok has released the findings of MRC Data’s research about the importance of audio on the social media platform. Here are some key takeaways that will provide you with significant insights into the impact of TikTok advertising. 

When brands use songs in their videos that TikTok users like, data show that:

  • 68 percent said they remember the brand better.
  • 58 percent said they feel a stronger connection to the brand.
  • 58 percent have also said they are more likely to share and talk about the brand.
  • 62 percent said they are curious to learn more about the brand.

You can see the success of social media marketing, particularly TikTok marketing. TikTok remains popular because they know the importance of incorporating audio into the user experience. As a brand, you need to capitalize on this now more than ever.

Sounds on TikTok

TikTok recognizes the importance of audio engagement in its platform. That is why the app is designed specifically for users to immerse in the app easily. TikTok directly opens to a full-screen viewing experience with the “For You” feed, which happens with the sound on.

Furthermore, the app has an extensive library of audio and songs you can use for your videos. If you want more audio than the app offers, you can create your sounds. Other users can add the audio you make to their videos.

You can use audio that matches your video’s overall vibe or theme to maximize your TikTok experience further. It would help if you also timed your actions to go with the beat of the music or sound you chose. If you are using TikTok influencer marketing, the hired influencers will do this for you.

The Proper Approach

When you apply audio in your videos, you should follow the proper approach to maximize engagement with your brand. First, you should keep in mind the trends. You can check the Discover Page for the latest trending music.

Second, you need to choose the right music and sound. They dictate the mood, flow, and rhythm of the video. Third, focus on the narration.

Have a voiceover to guide the thought of the video. Lastly, put captions. Doing so ensures your video is inclusive and can accommodate all types of audiences.


Audio is a fundamental element for TikTok marketing. It tells a story, builds an atmosphere, and engages your audience. It will help to incorporate sound into your videos to make a successful TikTok marketing campaign.

With that said, if you’re looking for a marketing agency in Los Angeles to assist you in traversing the TikTok algorithm, don’t hesitate to call upon CCG. We are a full-service digital marketing agency dedicated to helping clients reach new heights online. Book a meeting with us today!

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