It’s always a good idea to have a strong social media presence for your brand. But that does not mean your brand has to be on every social media platform. Since social media marketing can take up a lot of time and effort, it’s best to be strategic and only focus on one or two platforms for your brand. While Facebook and Instagram are good choices, you may also want to consider going on TikTok. But that’s only if you feel the platform is more suitable for your brand.
You Have a Younger Target Audience
TikTok is great for people who are generally younger. The app’s audience is mostly teenagers and young adults. Also, it has been said that the app is popular with people who want to start a YouTube channel or need a platform to post things like vlogs.
That means it is a good fit for brands that want to target younger audiences. Also, it is a good fit for brands that want to get to know the next generation of consumers.
You Want to Focus on Short-Form Video Content
TikTok is designed to be a place where people can create and share short videos. Unlike social media platforms like Facebook, which is basically one big profile page, TikTok is a collection of short videos with a common theme. This includes videos that are 15 seconds, 30 seconds, and one minute long. Most videos are taken on mobile devices and are created using the app’s editing tools. The app itself is also mobile-only. You will not be able to sign up for TikTok on your desktop computer or laptop.
If your brand wants to focus on shorter videos, then TikTok could be a good option for your brand.
You Have a Highly Visual Brand
One of the main reasons TikTok is so successful is because of the platform’s visuals. The people who use the app are generally more into photo and video editing than others. They also share more photos, Instagram Stories, and photos on other social media platforms. Many people who use the app also view videos, shows, and movies on platforms like Netflix.
If you have a brand that can leverage this kind of visual-driven culture, then it makes sense for your brand to have a presence on TikTok.
You Want to Tap into Influencer Marketing
TikTok is already a huge influencer marketing platform. This is because the app does not emphasize friends and family as other platforms do. In fact, many people use the platform to find other brands to follow.
If you want to tap into that influencer marketing potential, then TikTok should be on your radar. But it’s also important to note that you should focus on TikTok influencers with a similar target audience as your brand. That will help you increase your brand’s reach.
TikTok is a great social media platform for brands. But if you are not sure whether or not your brand should join the app, it’s best to look at your brand’s goals and the app’s audience. You should also consider the other social media platforms you can use for your brand. If you want to use TikTok for your brand, then you can look for influencers who have a similar audience as your brand.
Improve your brand’s social media performance with the help of CCG. We are a social media agency in Los Angeles that can help you grow your business on TikTok. Strategically focused and creatively driven, we unlock innovative solutions that connect our clients to their customers. Get in touch with us today!