TikTok is one of the most popular programs on the market right now. Users may add various effects and music to create short, looping reels. For some, this is just another bizarre viral app, while others have made money off of it.
If you are not familiar with this app, you’re missing an excellent opportunity to expand in a thriving marketing channel. Continue reading this article to learn more about how TikTok can help your business.
What is TikTok?
TikTok is an app that allows its users to create short videos. You can use it for both personal and commercial use. You can create a reel of three to thirty seconds long. Bytedance, a Chinese tech company, made the program.
What Are the Techniques to Grow Your Brand Through TikTok?
TikTok is one of the most popular social media platforms, but it is not immediately clear how marketers can use the app. The following are some techniques that will help you grow your brand.
1. Create Company Reels
You can create your company reels on TikTok and share them with your customers. You can also share your company reel on your social media accounts and spread it as far as possible. These reels will be more effective if the reels have a clear theme, unique content, and targeted followers.
2. Use Hashtags
When TikTok was created, users did not have a lot of ways to tag their videos. However, this is where you can use hashtags to get your video to more people.
There are two ways to use hashtags on TikTok. You can use the app’s built-in hashtags to create an audience or create your own.
Here are some examples of standard TikTok hashtags.
3. Use Influencer Marketing
Through influencer marketing, you can reach a larger audience and grow your company’s online appeal.
Find a popular account on the app that shares the content you feel is related to your business. Reach out to them with a proposition that you will partner with them to create a video for you. Once an agreement is made, you can make collabs on sponsored posts or make them feature your products and services to their niche audience.
4. Create User-Generated Content
Because the videos on TikTok are short and looping, this is the perfect place for users to generate digital content. You can let users create a video as a contest entry or give users a chance to make videos to share on your TikTok account.
In most cases, user-generated content is not only practical but also fun. As a result, you will be able to increase your brand’s social reach.
TikTok officially has over one billion monthly active users and has become one of the most rapidly growing platforms on social media. Therefore, if you are thinking about using TikTok to grow your brand, you need to start using these techniques as soon as possible. By utilizing it to your advantage, you can gain a lot of online visibility, translating to greater sales figures for your company.
If you need a creative marketing agency in Los Angeles, look no further than CCG! Allow us to amplify the impact of your digital marketing mix on TikTok that drives results. Contact us now!