For many years, Facebook has proven to be the biggest social media platform in the world right now. However, in 2020, one seemingly unknown social media platform began to make waves just as people started living more digital-oriented lives. Enter TikTok, the fastest-growing social platform in the world today. With millions of users uploading user-generated clips, no wonder marketers are starting to incorporate TikTok into their advertising arsenal. If you want to jump into the TikTok craze, here are some effective video marketing strategies you should consider in the social media platform.
1. Use the Right Hashtags for TikTok SEO
Like any other social platform today, TikTok also utilizes hashtags to help people find specific content categories. Hashtags work pretty much the same way in TikTok as it enables you to optimize your content, so it’s seen by people who use the platform’s search feature. When a user types in a relevant, broad keyword, TikTok will suggest a range of hashtags associated with what you typed, similar to the Google autocomplete feature.
If you want to reach a broad audience, you can include a relatively generic hashtag. On the other hand, you can also utilize more specific keyphrases to balance the more generic hashtags. Just remember to not overuse hashtags by spamming them. Using two to three relevant hashtags will do just fine.
2. Post as Often as Possible
Believe it or not but TikTok has more similarities with Twitter than YouTube. While TikTok does use video as its primary format, they specialize in very short clips that are under a minute long. Those short clips are quite easy to consume and leave viewers wanting for more. If you’re going to incorporate TikTok in your marketing strategy, you need to post as often as possible to maintain viewership. This will help you create a strong presence on the platform and will help you grow your brand and succeed.
3. Find a Niche
Many successful TikTok influencers and brands were able to reach their current status by finding a niche of their own. Niche content is extremely popular on TikTok. Despite having some popular trends every now and then, a lot of users subscribe to very specific niches that post relevant and interesting content.
Find out what type of niche content your target audience likes to watch on the platform and focus your efforts there. By doing this, it’s easier to think of content ideas for your account.
4. Use Trending Sounds
As mentioned above, some of the trending content on TikTok became successful because of the use of popular sounds by other creators. Even if you have a niche audience, you can still appeal to a wider audience by incorporating those sounds in your particular brand of content. Whenever you use these sounds, your content has a higher chance of being shown on the For You page of TikTok.
5. Cross-Promote on Social Media
One of the reasons why TikTok became so popular is because a lot of the content on the platform is being cross-promoted on other social media platforms like Facebook, Instagram, and even YouTube. Take advantage of this by sharing your TikTok content on your other social media channels to drive more traffic into your TikTok account. Similarly, you can also cross-post your Instagram and Facebook content to your brand’s profile on TikTok.
TikTok’s rise in popularity hasn’t shown any signs of slowing down. If you want to drive more traffic to your brand, TikTok marketing promises to be one of the most effective tools out there in bringing more people to know your brand.
C/C/G is a full-service digital marketing agency focusing on creating innovative content that connects consumers and potential customers to our clients. From CPG expansion to Facebook ad services and now even TikTok marketing, our range of services is designed to help you grow your business into a profitable brand. Partner with us today, and let’s start developing your own strategy for success!