Social media is a great way to not only connect with customers but also engage them in conversations and build brand awareness. Engaging with customers on social media is a great way to grow your business by increasing customer loyalty. And a big part of that is providing your target audience with content that is valuable to them.
What kind of content resonates with your audience? It’s important to know the answer to this question. Without knowing what kind of content your customers want, you could be making a mistake by posting content that is irrelevant to them. So how do you find out what is relevant to your audience?
How to Take Your Social Media Marketing Strategy to Greater Heights
Tip #1: Understand Your Audience on a Deeper Level
If you already have an established social media presence, it’s easy to forget that your target audience is made up of real people with real lives. The key to creating content that resonates with your audience is to understand the needs of your audience.
Before you start creating content, take time to learn about your audience’s daily lives. What do they do? How do they spend their time? What do they struggle with? What are their goals? What motivates them? What are they looking for?
This information is important because it will help you create content that better resonates with them. If you can understand the “why” behind the needs of your audience, you’ll be able to create more valuable content that helps them.
Tip #2: Explore High-Quality Sources for Your Content
Don’t just create content for the sake of creating it. If you’re going to make a valuable impact on your audience, the content you decide to create needs to be helpful.
To find useful content, start by educating yourself beyond what you already know. Here are a few places where you can find great information:
- Read lots of books that cover topics related to your industry;
- Subscribe to blog feeds of industry leaders;
- Subscribe to industry magazines;
- Listen to podcasts that cover your industry;
Your ultimate goal is to be a source of high-quality information that helps your customers. The more you know and the more experienced you are in your industry, the better your content will be.
Tip #3: Don’t Forget to Consider the Timing of Your Posts
When it comes to creating content, timing is everything. When you post your content is just as important as what you post. It’s important to post at the right time of day to reach your target audience. If you’re posting at the wrong time of day, you’re missing out on some opportunities to reach your audience.
First, you need to know when your audience is most likely to engage with you. Are you a business that serves customers that are in their teenage years or early twenties? If so, your audience may be most active on social media from the hours of 1:00 p.m. to 7:00 p.m.
If you’re a business that serves older customers, they may be more active on social media around breakfast time (8:00 a.m.) or in the evening (7:00 p.m.). Once you know when your target audience is most likely to engage, you’ll want to post your content at that time.
The Bottom Line: Simple Ways to Drive More Value in Your Content for Social Media
Being persuasive online is not always easy. To do it effectively, you need to be able to tailor the content you create to resonate with your customers. Otherwise, you’ll be wasting your time by creating content that doesn’t really have a purpose.
The more time and effort you put into creating valuable content for your audience, the more you’ll get out of it. Craft content that your target audience finds useful, and you’ll also build your brand recognition.
How Can We Help You?
C/C/G is a full-service marketing and digital advertising agency in Los Angeles, CA. We focus on creating unique, creativity-driven content that unlocks many solutions that help brands connect with their customers. Work with us today!