Grocery stores are constantly being flooded with emerging brands offering new products. Too many choices can overwhelm consumers, especially if those choices are not from reputable brands. Successful brands have to be able to focus on strengthening their brand and product image through a combination of strategies.
Here are some key strategies that you can use to build a successful food brand.
1) Find a Frame of Reference
Successful brands are able to create a frame of reference for their brand. This means that you will need to determine a position for your brand. A position, or frame of reference, can be the unique factor that sets your brand apart from the rest. A good frame of reference will also be consistent with your brand’s image and fit with the current trends of the marketplace.
When you are developing a food brand, you want to make sure that consumers are able to quickly understand what your product is and how it can be used. Consumer understanding and engagement are critical to the success of any food brand.
Provide consumers with a reference frame: a way to understand the product quickly, easily, and effectively. This can be done through a variety of means, including positioning statements, imagery, and more.
2) Find Your Own Point of Difference
Another strategy that you can use to build a successful food brand is to find your own point of difference. This is important because, in a competitive market, you have to have a way to stand out.
Here are some points of differences to identify:
a) Price Point
Everyone is familiar with the saying, “You get what you pay for.” Consumers pay more for a higher quality product. In fact, many consumers are willing to spend more for a high-quality product.
So if you are able to provide consumers with a higher quality product for a little more, you have an edge over the competition.
b) Convenience
Consumers today are constantly busy. They want products that they can access quickly, easily, and quickly when they are on the go. They are also willing to pay more if a product is convenient.
Food brands that offer convenience by, for example, offering products that are shelf-stable (and therefore, do not need to be kept refrigerated), can charge more for their products. This is because consumers are willing to pay more for convenience.
c) Packaging
Packaging is another important factor in the success of a food brand. Packaging can have a huge impact on consumer attitudes and behavior. You want to make sure that you are able to increase your brand’s success by properly packaging your product.
Excellent packaging can increase the attention that consumers pay to your packaging and increase their purchase intent.
3) Highlight Your Brand Value
You have to be able to market your brand as unique and different from all of the other brands in the marketplace. You want to make sure that you are able to effectively market your brand so that it stands out from the crowd and is able to project the right image.
Highlighting your brand value is a key strategy that you can use to build a successful food brand.
Conclusion
Food branding is a complex process that requires careful planning and analysis. The right creation and management of food brands can help improve your product sales and increase your profits.
If you are a growing food brand, it pays to have a dedicated creative team to improve your marketing. CCG is a creative agency in California that can help you out. Get in touch with us today to learn more.