Social media has become a formidable force in recent times, with millions of users flocking to different platforms daily. It’s not surprising that digital marketing has adapted to incorporate social media, resulting in social media marketing.
Now, it’s important to note that social media is heavily dependent on user behavior and experience. Social media trends, therefore, change as people do. It is up to social media marketing specialists to сontinuously monitor these changing trends in order to stay on top of the competition.
This year sees more trends emerging. See them below.
1. Social Media Marketing on TikTok
TikTok is a popular video and music-sharing platform owned by ByteDance. Its popularity has been attributed to its simplistic design that allows users to edit videos and share them easily. TikTok is also highly intuitive and easy to use.
This social media platform boasts over one billion active users, making it an excellent platform for businesses to leverage. It also allows users to create their own unique social media accounts and express themselves freely.
Today, many brands use TikTok to reach out to new and existing customers. By creating engaging content, they can utilize the app’s platform to reach a wider audience.
2. E-Commerce and Social Media Come Together
Despite the popularity of social media, e-commerce will remain the dominant channel for digital marketing in 2019. However, experts believe that social media will continue to play a crucial role in e-commerce.
The ease of social commerce attracts and keeps users coming back for more. Businesses can link their social media accounts to their e-commerce accounts to allow users to purchase products directly from social media platforms.
This makes the shopping experience more convenient for customers. It also leads to improved conversions as it is easier for users to find out what they want to buy.
3. Advertising on YouTube Brings in the Money
YouTube continues to be the dominant video-sharing platform. Thanks to its vast audience base, YouTube is an excellent place to attract new customers. The best part is that users are already engaged, meaning they are more willing to interact with brands.
YouTube allows businesses to reach out to their customers and engage with them. For example, if a business wants to demonstrate how to use their products, they can use YouTube to create a video that helps potential customers make informed decisions.
YouTube is also great for advertising. They have a robust ad platform that can target adverts to specific demographics or geographical locations. By advertising on YouTube, businesses can tap into the revenue potential of this popular platform.
4. Influencer Marketing Is on the Rise
Influencer marketing is the practice of leveraging influencers to help promote your products. It is a highly effective marketing strategy that has been proven to be highly successful in attracting new customers.
Influencers are individuals who have a high social media following. These individuals use social media to reach out to their followers, consisting mainly of people with similar interests.
Influencer marketing doesn’t just leverage social media. It also focuses on understanding your audience and creating a campaign based on their preferences and expectations.
The Bottom Line
Social media marketing continues to grow year after year. If you are a business owner, you cannot afford to overlook this powerful platform. You can reach and engage your customers by leveraging this channel, turning them into eager buyers.
Don’t let your business miss out on this golden opportunity. Take the necessary steps to integrate social media marketing into your business plan. The benefits are just too good to miss.
If you’re looking for a marketing agency in Los Angeles that can assist with social media marketing, then you have come to the right place. C/C/G is a full-service digital marketing agency eager to help clients reach new heights through digital marketing. Consult with us today to get started.