Social media marketing involves utilizing social media networks to engage with potential customers and, as a result, boost traffic and sales to a website. Online businesses depend on social media to connect with users continuously consuming web content through social networks using their mobile and other devices.
Below, let us look at how you can utilize social media marketing to gain new customers and grow your enterprise significantly.
Connecting with Social Media Users
Like all marketing, social media marketing is about capturing your target audience’s attention and establishing a connection. While individuals and brands use social media to promote products and deals directly, it is not an excellent way to connect with new users on networks like Facebook and Twitter. Instead of bombarding users with direct marketing, use social media to genuinely interact with them and tell them what makes your brand unique.
Instead, achieving success on social media revolves around creating and distributing exciting and relevant content. It can include posting a photo on Facebook or tweeting a link to your recent blog post.
Getting a social media user’s attention starts with something they may find useful, not something you want for them. By performing your subject matter expertise and introducing people to your brand’s voice, you keep users interested to keep returning to your website and see what else you can give them.
Social Content and Sharing
Aside from driving direct traffic to your site, the communal nature of social networks provides an additional advantage—organic customer acquisition. Users share content related to their interests with those around them if you can give it.
In fact, your prospective customers will be doing your marketing for you without asking them to do it. What’s more, because a friend or family member rather than a business refers to the content, it is perceived as less of an advertisement and more of trusted information from a reliable source. Plenty of customers recognize a brand through informational content, visiting its website or social media to learn more about its products or services.
Social Media Platforms to Choose From
- Facebook – As the largest social network across the globe, online businesses continue to go after the massive audience on Facebook. Consistently publishing informational content, industry news, and product promotions can boost brand loyalty and profit.
- Instagram – Product images significantly impact eCommerce performance, turning this visually-dominated social platform into a key driver of brand awareness for online businesses. Regularly posting product images and lifestyle content relevant to a brand can go a long way toward growing your audience.
- LinkedIn – LinkedIn is the most preferred professional networking platform connecting businesses and individuals with the same interests. It is ideal for thought leadership content, especially high-end and high-AOV brands. A lot of executives and CEOs share business advice and cultural tidbits to promote their company indirectly.
- Twitter – Twitter’s popularity and engagement can be as effective as Facebook’s, so long as you do it correctly. In conjunction with content marketing strategies used on Facebook, remaining active and reaching out to other users can help reinforce your presence on different social media platforms and raise awareness among new prospects.
Promoting your business on social media channels is just within your reach, and it will improve how your online business takes on and engages with your target audience.
If you need a social media agency, choose CCG. We are a full-service digital marketing agency. Strategically focused and creatively driven, we unlock innovative solutions that connect our clients to their customers. Schedule a call with us today!