In the first part of this article, your trusted digital marketing agency in Los Angeles discussed some of the things that you need to do to ensure that you are on top of your social media etiquette as a business.
Now, we’re sharing some of the things you should avoid doing so you can maintain your brand’s good image on social media:
6. Don’t Overdo It With the Hashtags
Yes, it’s true that hashtags are a great way to get your content seen by more people, but don’t overdo it! However, overusing hashtags can make your post look spammy and unprofessional. Hashtags should not be used to stuff keywords into your content. Try to use 2-3 hashtags per post, and make sure they are relevant to the topic.
7. Don’t Share Without Checking Your Facts
Before you share something on social media, you must ensure that your facts are correct. In today’s age of fake news and misinformation, it’s more important than ever to be diligent about checking your sources. A simple fact-check can go a long way in making sure that you’re not spreading false information.
Take a few minutes to check and see if it’s been verified by a reputable source. If it hasn’t, there’s a good chance it’s not true, and sharing it could spread the wrong information to your followers. So just be careful and take the time to check your facts before you share!
8. Don’t Be a “Needy” Brand
There’s a fine line between being a “needy” brand and being one that’s simply active on social media. Nobody really wants to follow or engage with a brand that’s always begging for attention. That said, you don’t want to be invisible online either.
So how do you walk this line?
Make sure that you’re sharing content that’s interesting and relevant to your target audience. If you’re only sharing self-promotional content, people will quickly lose interest. Instead, mix things up and share different types of content, including blog posts, infographics, images, and videos.
9. Don’t Thoughtlessly Automate
We’ve all heard the saying, “Don’t put the cart before the horse.” The same can be said of automation. Just because something can be easily automated doesn’t always mean it should be.
Thoughtless automation can lead to a host of problems. For one, it can take away the personal touch that can make a business stand out. It can also result in errors and inaccuracies.
When considering automation, it’s important to ask whether or not it will truly save time and improve efficiency. If you answer no, then it’s probably not worth doing.
Some things just can’t be automated. Consider the customer service representative who goes above and beyond to help a customer with a problem. There’s no automated replacement for that.
10. Don’t Focus Too Much on the Numbers
Sure, the numbers can give you some valuable insights into your social media performance. But make sure you don’t get too caught up in them. Remember that it is all about your brand’s voice, story, and message. And as long as you stay true to that and the right people engage with you, you’re doing just fine.
It’s no secret that social media platforms can be a powerful communication tool for businesses. But with great power comes great responsibility. Just as businesses would never dream of misbehaving in person, the same rules of etiquette and common sense apply online. Hopefully, the dos and don’ts shared by your trusted social media agency in Los Angeles will help you nail your social media game.
C/C/G is a reputable digital marketing agency in Los Angeles that can help you with your social media marketing strategies, among other things. Contact our team of experts to find out how we can help your business stand out from the competition online!