Is your business new on social media? Are you still working on learning the ropes? You’re in the right place, then. The constant changes in social media can make it challenging to always be relevant and do things right on those platforms, especially if you’re unfamiliar with their landscape. Every social media platform has different nuances that are also considered unwritten rules. Breaking one of those rules could mean running the risk of looking unprofessional and leaving a bad taste in your target audience.
Social media etiquette for businesses takes practice. You must understand how these things apply to your daily brand “behavior.” In this two-part article from your trusted social media agency in Los Angeles, we’re sharing ten do’s and don’ts for social media etiquette for brands and businesses:
1. Do Update Your Profiles on Social Pages Regularly
It’s essential to keep your social media profiles up-to-date if you want to stay relevant. Regular updates show that you’re active and engaged with your audience, and it helps you maintain a strong presence online.
This is especially important for businesses. If you don’t keep your profiles updated, people will assume you’re no longer in business, and they’ll move on to a competitor.
So, ensure you keep your profiles up-to-date, and you’ll stay top-of-mind for your customers and followers.
2. Do Keep Your Business Pages Separate From Your Personal One
There are several reasons for you to keep your business page separate from your personal one:
- It helps you to remain professional and keep your personal life separate from your business.
- It allows you to build a following for your business that are not from your personal friends and family.
- It makes managing your time and content easier, so you can focus on your business goals.
3. Do Think Three Times Before Sharing Anything
Before you post that hilarious meme and tweet or share that article on Facebook, please take a moment to think it through. Is it really worth sharing? Will it contribute to a productive discussion or start a fight?
It’s easy to get carried away when you see something that you think is funny or interesting, but sometimes it’s best to just keep it to yourself. If you’re unsure whether or not to share something, it’s probably best not to.
4. Do Post Engaging Content Regularly
If you want to keep your target audience interested, you need to be posting engaging content regularly. This means that you can’t just post once and then disappear for weeks at a time. You need to be churning out new content regularly.
There are a few different ways to do this. You can post blog articles, videos, infographics, tweets, or Facebook posts. What’s important is to mix it up and keep things fresh.
You can also experiment with different content formats to see what works best for your audience.
5. Do Engage with Your Audience
It’s important to engage with your audience on your blog. You can’t just post content and leave it at that. You need to interact with your readers, answer their questions, and get involved in the conversation.
This doesn’t mean that you should be available 24/7, though it does mean that you should try to respond to comments and questions in a timely manner. It also means that you should be active in the comments section of other blogs in your niche.
There are indeed many things that business owners should keep in mind when using social media. In this article, we’ve shared five of the top “dos” that you need to remember. Regularly updating your profile, keeping your business separate from your personal account, being careful with what you post, posting engaging content, and interacting with your audience all can help you maintain a positive image on social media.
In the second half of this article, our digital marketing agency in Los Angeles will be focusing on the “dont’s” – the things you need to avoid doing on social media.
C/C/G is an established digital marketing agency in Los Angeles that offers complete services, including social media marketing. Contact our team today to learn more about our innovative solutions for digital marketing1