Welcome to social media platforms, where you can find almost all of your favorite food businesses showcasing their best foods from their menus. As digital platforms continue to gain popularity, food establishments must recognize social media as a vital tool in their marketing strategy.
As one of the most creative and strategically-focused social media agencies in Los Angeles, we put together seven reasons social media can help your food business.
1. Provides Instant Updates
Unlike traditional marketing strategies, social media is one of the quickest ways to keep guests and visitors posted about your restaurant’s operating hours and contact information.
Social media lets you share relevant and real-time news, such as promotions, discounts, menu updates, daily specials, temporary holiday hours, and one-off events.
2. Allows Two-Way Communication
Social media lets people quickly connect and share real-time information and ideas through digital platforms to a broader audience. It also provides a convenient and cost-free method for two-way communication.
In an age where several young consumers prefer sending an instant message or email over picking up the phone, social media platforms allow them to meet where they are, ask you anything about your offers and let you respond quickly.
Besides letting you interact with customers and visitors, you can also use social media to solicit feedback. Eventually, these interactions strengthen customer relationships and build brand loyalty.
3. Helps Understand Your Customers’ Experience Better
Part of implementing a successful marketing strategy is learning to understand your customers’ experience. And social media platforms can help you gain meaningful insights.
Social media’s food culture encourages users to upload pictures and reviews about their experience in your food business, where you can also use these reviews to improve customer experience.
4. Provides an Efficient Method of Visual Marketing
The “We eat with our eyes” adage is true, especially for Instagram. This social media giant is the ideal platform for visual marketing, and the “foodstagramming” trend is here to stay.
Creating compelling and visually-pleasing content is the best way to maximize social media platforms for your food business. From letting the melted cheese creep down the sides of your burgers to showcasing a warm chocolate sauce’s glossy shine, your mouthwatering pictures will make people come back for more.
5. Encourages User-Generated Content
While brand-generated content can help build credibility, user-generated content takes authenticity to the next level and influences customer decisions.
Eye-catching photos and excellent reviews would be gold, especially if they came from customers.
User-generated content on social media allows customers to speak directly with other potential customers about their experiences with a food business. When they do it correctly, UGC can help build credibility and advocacy.
6. Boosts Searchability
The best way to gain more recognition is to have high visibility. Social media pages with good traffic and content will enjoy better search engine rankings.
While social media platforms aren’t part of Google’s search algorithm, it indirectly affects a business’s overall search ranking, where the algorithm gauges the brand’s popularity, authority, and website traffic.
Like every other successful eating establishment, your food business must start small on social media. You can start on Facebook and Instagram to establish your online presence.
After establishing a presence on those accounts, you can create accounts on other social media platforms.
7. Provides an Efficient and Affordable Marketing Platform
Lastly, social media is an affordable and efficient way to market your food business. According to ORACLE GloriaFood, 72% of customers will look at Facebook comments, profiles, and pictures to help them decide where to eat.
Social media platforms’ transparency allows you to create consistent quality in your food and share your menu. It also lets you showcase your offers for free unless you’re running paid ads.
Attracting More Sales Online
Social media platforms allow food businesses to showcase their exquisite menus and easily interact with customers.
C/C/G is a social media agency in Los Angeles committed to helping food businesses communicate with their customers effectively. Contact us now to accelerate your goals!