The Right Social Media Channels for Your Business – Part 1

The Right Social Media Channels for Your Business – Part 1

With so many different social media channels on the market, it’s hard to know what channel is most beneficial for your brand. Every channel has its pros and cons, but you can’t be everywhere at once. You need to focus your time and effort on the channels that will provide you with the best return. We can help you with that!

Determine Your Social Media Goals

Before diving into a new social media strategy, it’s important to follow the “What do you want to get out of it?” rule. You need to create a strategic plan that will act as the roadmap to your success. Stay on track by revisiting this plan often and objectively measuring short- and long-term goals.

Identify Your Target Audience

Every social media strategy starts with a target audience. Who is your ideal customer? What do they like? What do they want to buy? How do they purchase? In short, how will they respond to your pitch? You can have this information from surveys and focus groups.

Know What Social Media Channels Your Competitors are Using

Before deciding on your strategy, you need to know who’s playing in your sandbox. Are your competitors active on social media? What are they saying? What are their goals? Learn from the “smart” brands that are already in your niche.

It’s important to know how your competitors are reaching your target audience. New social media channels are cropping up all the time, so it’s important to learn what’s working for others in your industry. This will help you determine what’s best for your brand.

Consider the Number of Social Media Channels You Need

It’s important to have a realistic number of social media channels to actively and consistently manage. This means that you need to have the right people to take care of your brand, and they need the time to focus on these tasks.

Don’t bite off more than you can chew. Before you determine which channels you’ll use, you need to consider how much time and energy you can commit to each channel. Some businesses can handle multiple channels, but many struggles with one, let alone multiple channels.

Identify the Type of Content That is Popular on Each Channel

There is a learning curve for the different types of content that succeed on each social media channel. After you start reaching out to your target audience, you’ll find buzzwords and phrases that resonate with their interests, and you’ll know what type of content they like to read or watch.

This is a long process, so be patient and don’t expect immediate results. You may need to post different types of content and see what ends up working best for you.

As you learn what type of content works best for your brand, your competitors, and your target audience, you can determine which social media channels are likely to be most beneficial for you.


There are plenty of social media channels out there that are just one click away. Choosing the right one for your brand’s marketing goals is probably the most difficult challenge in social media marketing. Having hundreds of followers may be impressive, but it won’t matter if your audience doesn’t interact with you. Let these tips help you find the right social media channels you can use for your brand.

Level up your social media presence. CCG is a social media agency in Los Angeles focused on providing creativity and strategy to deliver innovative solutions that connect businesses to their customers. Contact us!

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