In addition to its 280 million daily active users, Snapchat generates over $2.5 billion dollars in revenue per year for its advertisers. With an audience and sales numbers of this magnitude, and views reaching over 10 billion per day, the power of Snapchat advertising is undeniable.

• 30% of internet users aged 26–35 use Snapchat.
• 18% of internet users aged 36-45 use Snapchat.
• Roughly 61% of Snapchat users are female and 38% are male.
• 69% of U.S. teens say they use Snapchat.
• 20% of male and 24% of female U.S. internet users use Snapchat.
• 61% of female users and
• 38% of male users worldwide use Snapchat.
• Snapchat scored 72 out of 100 points on a consumer satisfaction scale.