Digital marketing is an ever-changing landscape, which means you’ll have to keep up if you want to stay relevant. Today’s society lives in a digital world, where everyone can easily connect online and get everything they need with a simple click of a button. For this reason, businesses need to have a strong presence on social media, which carries exceptional advertising capabilities that can make you go viral.
Social media marketing is one of the many ways to promote yourself online by joining the conversation of how your audience talks about your brand. To succeed in this, you’ll have to analyze your audience and determine the platforms they frequent. If you cater to the younger generation, you’ll definitely want to focus on your Snapchat marketing to get the results you want.
The video instant messaging app is more popular than Twitter and Facebook among teenagers and young adults in the USA. It has over 300 million monthly active users worldwide, who use the app to share their thoughts and experiences on their day-to-day, products and services they’ve tried, and brands that have caught their attention.
The platform launched in 2011 and remains one of the fastest-growing networks, making it a prime candidate for marketing your business. With the right strategy, you can use its features to grow your company and expand your reach.
How Snapchat Can Help You Succeed
It’s no secret that video is the most preferred medium today. People would much rather watch visually engaging videos than read long blocks of text, which take active focus to consume. Since Snapchat hinges itself on instant videos that delete itself after 24 hours, there’s an urgent need to watch the uploaded content before they disappear forever.
Many vloggers have launched their careers on Snapchat by talking to their audiences about things they love, like recipes, makeup, fashion, and other lifestyle trends on their Snapchat. You can replicate this by either partnering with a vlogger or having a charismatic member of your marketing team share your products in this personal, casual manner.
Businesses can also use Geofilters to add to their uploads. You can use this to engage audiences, create exciting moments, and stand out from other competitors. Geofilters also allow companies to target specific audiences located in a particular city or location, helping you target people who are more likely to be interested in what you have to offer.
Snapchat has integrated augmented reality technology into its platform to offer Lenses, where you can create campaigns and events around interactive in-app experiences for users. For instance, Nike developed a lens that allows users to try their latest running apparel by flipping the camera onto themselves.
Additionally, you can schedule your content to avoid worrying about uploading videos according to a particular time zone. Since the videos expire after 24 hours, there’s never a dull time to post on the app, making it an excellent choice for companies that love sharing behind-the-scenes glimpses into their operations or engaging with their audience in real-time.
Snapchat is an excellent way to reach out to younger audiences and keep track of what they’re talking about, helping you stay relevant. The app’s core strength lies in its ability to allow businesses to foster a real relationship with their audiences and create impactful connections. By leveraging this for your business, you’ll tap into a demographic that will always look forward to viewing your Snapchat content.
C/C/G is a brand marketing agency in Los Angeles specializing in Snapchat marketing services, content creation, digital marketing, and more. We are strategically focused and creatively driven, developing innovative solutions that give you a direct line to your customers. Contact us today to learn more about what we can do for you!