It’s both the best time and the worst time to be a small business owner in today’s technologically advanced time. This is because every business is fighting for consumers’ attention span. As technology becomes more integrated into daily life, consumers are now less affected by what they see on their screens.
The Impact of Email Marketing
Email marketing remains the most cost-effective and conversion-rich medium for digital marketing, standing above more popular methods such as Search Engine Optimization (SEO) and Pay-per-click (PPC) marketing. Small and medium-sized businesses can take advantage of email marketing as a great way to encourage sales, develop customer retention, save marketing budget, and many more. This is because it has a wide range of uses through the private spaces set aside for brands and consumers.
In this article, we’ll share four reasons small businesses should invest in leveraging email marketing.
1. Email Marketing is Cost-Effective
One of the more apparent disadvantages of small businesses is their lack of resources. Unlike full-fledged companies, they often run into a wall for scaling due to having lesser capital and staffing. Thankfully, you don’t need to have a huge team to monitor your email marketing efforts.
There are many automated tools available that help create, send, and track the progress of your marketing campaigns. You can then adapt, revise, and improve your campaigns as you see fit.
2. Email Marketing Utilizes a Professional and Personal Space
It’s vital to appropriate your marketing medium to the right platform. Otherwise, you could be seen as sending the wrong message or utilizing an inappropriate form of messaging. This is a common issue for brands and mobile apps.
The barrage of information mobile users engage with daily can be alarming. After all, they get more notifications the more apps they have. This makes it difficult to track which ones are relevant or essential when receiving them.
Thankfully, sending an email is an excellent way to strike a conversation with your customers. This is because they’re in the right mindset to view important messages, whether they’re viewing memos from work or important information from their subscriptions. For this reason, your messages are read at the right time with the proper mindset.
3. Email Marketing is More Personal and Targeted
Email marketing is more than just a one-time engagement to your customers. Since they’ll be part of your mailing list, you’ll have several opportunities to engage with them on different offers. You can update them on weekly newsletters, seasonal promos, or even just to notify them of product confirmations. These conversations are more personal and prone to getting your audience’s attention to respond or read your messages.
4. Email Marketing Creates More Opportunities for Conversation
Like any messaging platform, email messaging doesn’t just encourage one-way conversations. Having an accessible email for customer concerns is an excellent way to enhance your customer helpdesk experience. Additionally, you can take the initiative to spark conversation if you need customer feedback. This is an excellent move to show your willingness to improve your service and address frequency concerns.
Conclusion
Email marketing remains one of the core strategies utilized for deeper customer engagement. However, it’s not the only way to attract an online audience. If you want to reach your target market as much as possible, you need to diversify your approach to different fronts. This is why you need to invest in social media marketing.
C/C/G is a brand marketing agency in Los Angeles dedicated to giving small businesses the online reach they need. Through our diverse approach in digital marketing, our team can provide innovative solutions across different social media marketing platforms. If you want to invest in long-term growth, contact us today!