Digital marketing is an essential part of running a modern-day business. Everyone is online, including your target audience, so you’ll want to make sure you’re as visible as possible to them. That means maintaining an active presence online through a well-designed website, content-filled social media profiles, and leveraging digital marketing to reach your potential customers.
If you’ve been in the business for a while, you probably have a digital marketing strategy in place. However, if you don’t see the results you want, it may be because your plan needs a little tuning up. Here are five signs your digital marketing strategy needs a refresh:
1. You Only Have a Website
Although every business needs a website as the central information hub that its audience can access at any time to learn more about its products and services, it isn’t the only thing you need. You’ll have to make sure you direct traffic to your website, where digital marketing plays a crucial role.
Focusing on search engine optimization or SEO allows you to stay on top of changes in search engine algorithms that Google and other engines use to choose what shows up in a search. Refining your strategy boosts your chances of appearing higher up in a search engine. Additionally, social mentions are more impactful on customers’ buying decisions than ads since people tend to find social graphs more reliable. If your plan involves only your website, you’ll need to expand it right away.
2. Your Strategy Doesn’t Maximize ROI
According to Hubspot’s digital marketing report for 2015, three times more businesses have enjoyed a higher ROI from digital marketing than traditional marketing. This finding is supported by Rutgers and Nielsen reports, all of which show a higher ROI on digital than traditional efforts. Given the superior influence of digital marketing in convincing prospects to engage with you, if your current strategy isn’t delivering, that means you’ll need to go over it with a fine-tooth comb and figure out what isn’t working.
3. You Focus on Quantity Over Quality
Content creation is another crucial part of maintaining an active online presence. However, merely churning out articles, videos, and ads for the sake of doing so will only backfire. Digital marketing focuses on providing the best, most informative content to visitors, which means you’ll need to focus on creating truly valuable content that your audience will find helpful. It also persuades them to buy from you, which is why it pays off to understand your customers, prospects, and their behaviors so you can create messages that genuinely resonate with what they need.
4. You Believe Your Target Market isn’t Online
For a brief time, digital marketing worked only with the younger generation, who was naturally more tech-savvy than older people. However, there is still an enormous opportunity to reach older consumers with digital marketing due to society’s increasing reliance on the Internet. Even children under 13 years old are online, which means you can use digital marketing to target just about everyone.
Even when it’s difficult to get your message in front of your audience, your content will probably reach influencers, who can signal boost your company to those you’ve been trying to access. Your digital marketing efforts will certainly appear on your target audience’s online activity and social media timelines by deploying the right strategy.
5. You Think Digital Marketing is Out of Your Budget
Lastly, if your digital marketing strategy is the bare minimum because you believe it’s entirely out of your budget, you may want to reconsider. The reality is that digital marketing is the most cost-effective way to promote your business, especially when stacked against traditional advertising.
There are various ways to boost your online visibility online and ad campaigns to suit every budget. Since digital marketing plays a significant role in generating revenue for your business, it’s worth the investment, so be sure to work with a California marketing firm that really knows their stuff.
Digital marketing is the lifeblood of every modern business. If any of these signs apply to you, consider working with a digital marketing agency to improve your strategy and promote your business more efficiently. That way, you’ll have no trouble reaching your audience and connecting with them.
C/C/G is a full-service creative agency in California that can help you with all your digital marketing needs. We specialize in building sustainable brand growth through omnichannel campaigns such as social media, branding, creative production, and more. Contact us today to get started!