In addition to its 280 million daily active users, Snapchat generates over $2.5 billion dollars in revenue per year for its advertisers.
With an audience and sales numbers of this magnitude, and views reaching over 10 billion per day, the power of Snapchat advertising is undeniable.
But isn’t Snapchat for Gen Z?
Although Snapchat reaches 75% of millennials and Gen Z, more than 50% of its new daily users are aged 25 and over. And on any given day, Snapchat reaches 41% of all 18 to 34-year-olds in the United States. Our specialty lies in finding your dream customer on the app with their incredible lifestyle targeting capabilities and partnerships with Nielsen and Datalogix. Here is how we helped Veestro expand their advertising to Snapchat, generating a staggering 332% return on ad spend.
Veestro Growswith Snapchat Ads
Veestro has seen phenomenal success of Facebook and Google but had not considering expanding into other advertising channels. Then we launched a full-funnel campaign leveraging lookalike audiences and interest targeting to put their product in front of their target audience generating a 332% return on ad spend.
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