The United States has had well over 302 million internet users in 2021. Research projects that this number will continue to grow further in the succeeding years to come. An audience this large has urged companies to invest in digital marketing agencies that offer professional copywriting services.
What’s a copywriter, and what can a well-written web copy do for your business? This article will answer all that and more.
What Is Copywriting?
Copywriting is the production of textual content online. It differs from content writing in four aspects: purpose, length, tone, and audience.
The main goal of content writing is to create pieces that entertain, educate, and engage readers. On the other hand, copywriting aims to persuade site visitors to book a service or purchase a product.
The content copywriters produce is exponentially shorter than those web content writers create. That is why web copies are usually applicable on PPC ads, email subject lines, social media ads, and the like.
Since web copies are shorter, it is harder to express light-hearted humor in them. Therefore, web copies tend to sound more serious and direct-to-the-point than other online content.
Content writers publish work for a general audience in hopes to inspire interest in the company, a product, or a service. Meanwhile, copywriting targets a specific audience and compels them to take action. This is why copywriters are focused on call-to-action statements that urge people to sign up for a newsletter, book a service, or buy a newly released product.
What Can Copywriters Do for Your Business?
Web copies can also affect your business in a multitude of ways. Here are some of them:
Improve Your SERP Ranking
Search engine results page (SERP) rankings depend on different factors, one of which is creating new and relevant content. Copywriters produce fresh web copies that inform search engines your website is up-to-date and can provide valuable information for the user. In turn, it can improve your site’s SERP rank.
Increase Site Traffic
Improving your website’s SERP rankings through web copies can increase site traffic. Aside from that, well-constructed ad copies in social media posts, email subject headlines, and the like can also entice people to visit your site. Doing so allows them to get more information about the products and services you offer.
Highlight Your Brand
Brand awareness is a goal that most companies have. It is also the objective that copywriters can help you achieve. Through their efforts to persuade an audience, they intentionally focus on your brand’s strengths and values. It can create more recall and affinity to your brand, enhancing brand awareness down the line.
Add Value to Your Site
Web copies give your potential customers the information they need to make a purchasing decision. Copywriters can brief your prospective customers of the benefits of purchasing your products or the advantages of using your services. Without web copies, a well-designed website is like a pretty paperweight.
Boost Your Company’s Sales
Copywriters are well-trained in the art of writing call-to-action statements. They know exactly how to persuade people and the perfect spot to put them. Additionally, copywriters use internal links so that clients can easily act and start their journey along the sales funnel.
Many business owners focus and invest a lot in web design, but that is only one-half of a great website. An effective website requires clean, engaging, and useful web copies to inform clients of what they can do for them, persuading them to purchase their products and book their services.
You can write web copies for your business; you just have to make sure that they present all the information clients need while practicing the fine art of persuasion. Otherwise, you may want to ask for help from a professional creative agency offering expert copywriting services.
CCG is a full-service digital marketing agency in Santa Monica, CA. We offer a wide array of expert digital services that can help boost your online presence and assist your business to flourish in the digital age. Team up with us today!