Utilizing social media marketing is an excellent way to stay close to your target market. Since these platforms already have a curated selection of online users, you can benefit from executing targeting strategies in these digital spaces. However, you’ll first need to set up an account before you can plaster your brand’s ads on a specific network.
Launching a Pinterest Ad Campaign
Pinterest is an excellent place for a niche set of products and services. This is because most of its user base can share mood and visual boards for different curated items that fit their fancy. If you’re closely tied to fashion, design, or even cosmetic products, you may consider it as an ideal place to build a following. Since setting up Pinterest ads can pay off in the future, you need to build your account the right way to attract the proper audiences.
Before you publicly launch your Pinterest account, here are three things you need to prepare:
1. Create a Business Ad Account
The first thing you need to do is curate a business account to start building a following. Although a business account has an organic approach to reaching your target market, you need to expand it more by creating an Ad Account.
Under your business’s account’s Business Hub, you can run paid ad campaigns depending on your publishing preferences. Additionally, you can gauge your ads’ performance through analytics which tells you different information on online user engagement.
2. Have Your Keywords Ready
Pinterest is a lot like a visual search engine with social media functions, so you need to prioritize your Search Engine Optimization (SEO). Thankfully, Pinterest allows business owners to utilize their ad creation platform conveniently. With their keyword search tool, you can perform competitor analysis to see which posts exist under a specific tag. This will help develop the right ads for your business.
Using Pinterest’s search feature, you can check who you’ll be up against and what expectations people have with specific posts. This will help you find the right keywords to serve as your ad campaign’s foundations.
3. Prepare Your Marketing Collaterals
Ads aren’t too different from organic posts, except that they’ll appear in the feeds of people who don’t follow you yet. Because of this, you’ll need to make your stand and be appealing and engaging when spotted.
Keep in mind that Pinterest is a visual-heavy platform, so it’s more important to focus on your ads’ visual elements. However, that doesn’t mean you should underestimate the use of minimal text. Clear, vibrant, and easy-to-read text can turn your ads from generic to eye-catching in an instant.
Always include a compelling headline to your posts, but don’t drown your visuals with text. Instead, utilize descriptions well by placing relevant information like product descriptions and external links. Don’t forget to insert a call-to-action (CTA) to invite online users to head down your sales funnels.
Leveraging media platforms to your advantage is an excellent way to develop your brand and maintain strong relations with your online audience. In today’s age where customer engagement is more accessible, you shouldn’t underestimate the value of a loyal following. Thankfully, you can execute different marketing strategies to help you be a better brand to your target demographic. With the help of capable brand experts, you can build a solid foundation to establish your business’s name across the internet.
C/C/G’s team of committed experts is ready to provide innovative solutions to small businesses the online reach they need. With our strategic approach toward social media marketing, our team can provide the brand reach you need in different social media marketing platforms. Get started with our Pinterest ad services today, and we’ll ensure a successful launch of your business’s Pinterest account!