Planning a viable social media calendar requires some research. The best times to post are the ones that maximize engagement. To discover those times, first research studies for recommendations, then analyze your data to identify any unique posting trends. These posts can be placed on your calendar to boost engagement.
When to Post on Twitter
Research has found that the best times to post on Twitter are:
- The times that get the highest click-through rate (CTR).
- The highest number of retweets.
- The most user engagement overall.
The best time to post is 11 a.m. since that’s when the click-through rate is highest, and the number of retweets is second-highest. Why the highest click-through rate? That’s a mystery.
Why does the number of retweets go up just afternoon? That’s a mystery too. Perhaps people are hungry? 4 p.m. is the next-best time to post, and the time that has the second-highest click-through rate.
When to Post on Facebook
Facebook has over 1 billion users. A lot of people see your posts, right? Wrong. Most people miss your content, even though they visit your page. The average Facebook user spends around 40 minutes on the site but only spends 3 minutes a day looking at the content they’ve seen before. So of the 1 billion users, only 300 million are seeing your posts.
In a recent study, Facebook found that the best times to post on Facebook were on Wednesdays from 10 a.m. to noon and on Tuesdays from 5 to 7 p.m.
The reason for this isn’t apparent, but we do know that the 10 a.m. to noon time slot would be best for the number of total posts you want to make. If you’re going to post more than once, try posting at 10 a.m., 1 p.m., 4 p.m., and 7 p.m. That way, you’ll avoid the times when your audience is more likely to be asleep.
When to Post on Instagram
On Instagram, the best times to post are from 2 p.m. to 5 p.m. and from 8 a.m. to 1 p.m. Those are the times that get you the most engagement, the total views, and the most likes.
As for why these are the best times to post, we can’t be sure, though it does coincide with the highest traffic times on other platforms. If you want people to interact with your content, you should post when your target audience is most likely online.
When to Post on LinkedIn
LinkedIn has over 400 million users, so if you’re posting at the best times, you’re reaching a big audience. According to a study, the best times to post on LinkedIn are on the weekends, Wednesdays from 5 p.m. to 7 p.m., and Fridays from 10 a.m. to 11 a.m.
The biggest reason for these times is that they correspond to the highest number of online users. But the weekend hours, especially on Mondays and Fridays, are when you might want to post most often.
Conclusion
Creating a social media calendar is a great way to boost your engagement, expand your reach, and improve your online presence. By planning and scheduling your social media posts, you can increase your company and gain more followers.
By researching which times are best and applying that data to your calendar, you can plan the best content and schedule it in the best time frames. This maximizes your engagement and helps you keep your followers and fans engaged.
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