Ty

The Power Of Plush

Digital Brand Building

Building a connection with a new generation of Beanies.

Building a connection with a new generation of Beanies.

CCG_Logo_Clients_Ty_150x150

As the leading plush toy brand and maker of the iconic Beanie Baby, Ty is loved by fans all over the world. When they tasked C/C/G with helping to expand their social presence, we knew we needed to create something that would really pop.

We developed a two-tiered strategy designed to connect with parents who grew up loving Ty, and empower them to not only share those memories, but make new ones with their own kids.

At the same time, we started building a direct connection with younger consumers by incorporating Snap and TikTok into the media mix, and developing character-centric content that expanded on the amazing world Ty had built.

+39k

NEW Fans Added Across Social

+442%

AVG. MoM Increase in Social Impressions
CCG_Logo_Clients_Ty_150x150

Our Role

Brand Building
Content Strategy & Development
Social Media Management
Influencer Management
Photography & Video
Paid Media Management
Analytics & Optimization

Ty_Portfolio_1
CCG_Portfolio_Ty_1024x1024_1
CCG_Portfolio_Ty_1024x2068_3
Ty_Portfolio_4
CCG_Portfolio_Ty_1024x2068_5
CCG_Portfolio_Ty_1024x1024_6
CCG_Portfolio_Ty_1024x1024_7
CCG_Portfolio_Ty_1366x768_8

Related Clients

Johnny Doodle

Annapurna