One of the three principle philosophies of Nongshim is “sharing products with neighbors and pursuing happiness together.” This philosophy has been with Nongshim for the past 50 years, and is naturally rooted in its corporate culture. Keeping this at the forefront of our thinking, C/C/G formed a social media marketing strategy with this brand-promise as the defining and guiding principle.

By doing a deep dive into the ways in which their young consumers interacted with the brand on social media and the role each platform plays in their daily lives, gave us the insights necessary to develop a robust campaign across all platforms.

We also integrated a successful influencer campaign, encouraging their audience to interact with the brand in deeper and more meaningful ways, that resulted in 10x engagement and 3x followers.