Since 2000, José Olé has been committed to creating delicious and satisfying frozen Mexican food for you and your family. By using the finest ingredients, like tender cuts of meat, real cheese, oven-baked tortillas, and authentic seasonings & spices, their commitment to excellence makes the difference.

We knew José Olé had already won the hearts – and appetites – of Mexican food lovers. Next they wanted to grow their brand to a larger consumer base, and tasked C/C/G with helping them get there.

To grow market share for the brand, we first had to find consumers with a similar profile to our core audience. Cue the Digital Family – they embrace the convenience of frozen foods, and view them as an essential household staple that gives them access to quick, convenient and delicious meals & snacks. By positioning José Olé as a surefire way to bring the whole family together through exciting & delicious Mexican flavors, we’ve helped drive expanded awareness, improved brand perception and increased market penetration.