C/C/G was tasked with creating a digital media strategy for the U.S. launch of Johnny Doodle, a leading chocolate brand in the Netherlands.

To penetrate the market, we had to introduce Johnny Doodle to a highly targeted audience to ensure expansion went as planned right from the start. We leveraged interest-based targeting and fantastic creative that not only showcased the product, but the brand lifestyle that went alongside it. This lead to a dramatic increase in brand awareness and engagement with chocolate lovers around the country.