As the gold-standard for independent game publishing, Annapurna Interactive tasked C/C/G with creating a digital launch platform for each of the upcoming games in their slate – ensuring that fans could easily learn about the game and navigate to their preferred gaming platform to purchase it.

Given the visually stunning nature of their games, we built a framework that highlighted big, bold images and videos, immersing fans in the world of the game and encouraging them to try it for themselves.

We also worked with them to create a launch strategy for paid media, incorporating cross-channel optimization and audience building to help the game reach fans who might never have discovered it otherwise.