A mattress that ships free in a small box

Launched Wooby with an inspiring mission and playful and exciting brand.


Wooby set out to redefine how mattresses are sold, making the process seamless and stress-free by providing a streamlined online experience that ensures their customers will enjoy the process of purchasing such an essential household product.

Wooby is not the only mattress, it represents a refuge from the stresses of life with the highest quality, guaranteeing sleep satisfaction.

Definity First built to sales funnel connecting with Wooby’s target demographic through social media. The campaigns have increased brand awareness, first-choice consideration, and overall sales.

  • Branding & Creative Innovation
  • IT & Operational Modernization
  • Multi-Channel Marketing Optimization
  • Technology & Web Solutions

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Wooby Growing Sales Marketing Optimization