When it comes to digital marketing, Pinterest may not be the first platform that you think of. That said, as it is a continuously growing sector, many B2C brands are considering investing more in this platform.
Is there a point to it? With over 291 million active users every month, there is no doubt that marketers should utilize this platform. After all, a lot of users go to find answers to their problems visually on Pinterest.
If you are interested in using Pinterest for your marketing strategies, C/C/G, a trusted creative agency in California shares some tips for you:
Pinterest Marketing Tactics to Try
Before you start with the tactics, you should first make a Pinterest Business Account. You probably already have a personal account, but if you’re planning to use it for business, you should change it to a business account. By doing so, you can access the analytic tools that allow you to track and control your branding and content tactics.
Now that that’s out of the way, you can start giving these tactics a try:
Think About Keywords
If you haven’t realized it yet, Pinterest is a search engine. Users of this platform key in keywords to get the content they’re searching for. Therefore, you need to focus on keywords, too, and make sure that you use relevant and niche-specific keywords with your titles and descriptions for your Pins. While you can use keywords similar to the post title you share, you should also consider searching and see if there are other relevant keywords that you should add to your description. You should optimize your boards using descriptions with the right keywords.
Take Time to Post and Respond to Comments
Engagement is also critical on this platform. Take time to comment on Pins and to respond to comments made on your pins, as Pin activity is an essential factor in determining where Pins get ranked. Like with social media platforms, comments on Pins are among the most vital signals on Pinterest.
Claim Your Website and Social Profiles
It is recommended that you claim your website so you can access your website analytics and have a detailed look at the Pins that are delivering results, as well as the demographics of users who are viewing and interacting with your content, plus other statistics.
Have Multiple Pins for the Same Post
What most people do is that they make a header image for a post and pin that. While that’s okay, it also means that if you didn’t nail the keywords, your Pin would likely get buried. It’s recommended that you create more than just one Pin per article so you can see which keywords and descriptions deliver better results.
Keep Track of Your Performance
Just like how you would track the progress of your content on your website and social media platforms, you should also track your progress on Pinterest as this will show you which of your strategies are working and which ones you should change.
These are just some of the tactics that you can do when you try Pinterest marketing. This can be confusing, especially when you are doing it for the first time. You would benefit from working with a reputable creative agency in California that knows the ins and outs of Pinterest marketing.
C/C/G is one of the best full-service creative marketing agencies in California that can help you with your digital marketing strategies, including marketing on Pinterest. Contact us today to know how our agency can help your brand!