Over 70 million internet and mobile phone users are on Pinterest to share and find information. With over 175 million monthly active users in 2021, Pinterest is truly an excellent platform for brand awareness and conversions.
Experts see that Pinterest will continue to rise in the coming years. If you need to drive more traffic and sales to your site, you should consider Pinterest Business today.
How Pinterest Benefits Your Growing Business
Pinterest is one of the most underutilized branding and marketing platforms. Nonetheless, it has emerged as one of the world’s fastest-growing social networks. It offers a lot of possibilities for businesses to reach a unique demographic on top of what is available on other popular platforms.
Do you want to learn how to use Pinterest effectively for branding and marketing? Here are the benefits of Pinterest for businesses today:
1. Increases Brand Recognition
Pinterest ads help your brand visibility significantly. Furthermore, if your pin contains eye-catching images, SEO-friendly copy, and relevant keywords, it will help your pins be more discoverable.
Keep in mind that the majority of Pinterest user searches are unbranded. People are looking for specific solutions to their problems and do not mind brandless content as long as it answers their queries. However, if you combine high-quality content with strategic Pinterest Ads, you can draw traffic into your brand and increase visibility on the platform.
2. Boosts Web Traffic
As you publish relevant content on social media networks, clickthroughs can indirectly improve your website ranking. Since Pinterest gets above 2 billion searches per month, it would be beneficial to tap into the market behind the platform.
3. Improves Your Conversions
According to Business Pinterest, users of Pinterest are more engaged and more inclined to purchase than users of other social media platforms. It has a more significant impact on purchases than any other social networking site today.
Ways to Optimize Pinterest Business
Now that we’ve touched on the potential benefits of using Pinterest, you should know its perks don’t come easily. This is why it’s vital to utilize the platform by using the right strategies. Here are some ways you should optimize Pinterest for your business today:
1. Establish a Business Account
According to Pinterest’s terms and conditions, if you want to drive visitors to any website that generates money, you need to have a Business account.
It’s simple to get started, and you can even convert your existing personal account into a corporate account. Pinterest Business accounts allow you to put your corporate name on your profile rather than your personal name. Doing so gives you access to a marketing content library, enables you to hold contests for your followers, and provides access to analytics to know which pins are trending.
2. Complete Your Business Bio
Make sure that anybody who visits your Pinterest page can learn about your company and contact you if they want to. Spend some time crafting a concise bio that defines who you are and what you do. Because you only have 160 characters for your Pinterest bio, make every letter matter.
3. Always Provide a Website Link
When you upload photographs to your account, make sure they link to the appropriate page on your website. It may appear easy, yet it is something that many people overlook.
4. Rearrange Your Boards Strategically
Don’t just let your boards fall where they may. Visitors to your profile will always view the most relevant material first, eliminating the need to scroll. This is something you’ll need to stay on top of, with regular board rearranging for best impact.
5. Use Pinterest Ads
You can target your Pinterest ads and use analytics to track where visitors come from and how they reach your site. Don’t forget to engage with your followers for maximum effect.
If your target audience spends a substantial amount of time on Pinterest, you miss out on a golden opportunity if you ignore promoting on this platform.
Be creative, test to see what works for you, and don’t be afraid to invest in Pinterest ads to earn ROI from your Pinterest Business account.
C/C/G is a premier marketing agency in Santa Monica, providing full digital marketing solutions for our customers. Our team aims to create intelligent and innovative methods that connect our clients with their customers fast and effectively. Reach out to us today!