In recent years, many companies have started to move their business online. It’s a good move on their part, too, since their business can reach anyone who uses the internet. There are many ways that companies make their business known online, and one of those methods is search engine optimization (SEO).
To define SEO, it’s using relevant keywords to rank your website high in search engine result pages (SERPs). It’s one of the easier ways to boost online presence for businesses because all you have to do is have content with the relevant keywords that have something to do with your business.
Keywords can make or break your content, affecting how your website ranks in SERPs. To get the right keywords, you need to do in-depth keyword research. After all, keyword research is the backbone of SEO, and it’s what holds everything together.
How exactly do you go about proper keyword research? In this article, we’ll shed light on that. Read on below to learn more.
#1 – Know Your Audience and Industry
Knowing your industry and your audience will help narrow down the relevant keywords you need for SEO. If you’re a business owner, you probably got that covered, but you can also talk to other people as well. Your marketing team would have a good idea of what customers want, which you can also use as a reference point for keyword research.
Once you’ve collected enough relevant possible keywords, you should also note other terms that can be used that are not precisely keywords. While these terms might not be relevant keywords, they can be combined with your keywords or other related terms to lead a viewer to your website, generating traffic.
#2 – Establish Your Goals
SEO is a goal-driven process. You must set goals that you must follow through from the start from generating relevant keywords from keyword research. There is no single goal when it comes to SEO since it’s multifaceted. These include developing constant traffic, generating better leads, reputation-building, and profit.
#3 – Use a Mind Map
A mind map is a good tool for keyword research because it allows you to go from a broad topic to narrowed-down topics. Let’s say that your general topic is “cars,” it can go down to specific topics such as:
- Four-seater car
- Two-seater car
- Car wash supplies
- Car maintenance
Many subtopics offer a lot of potential for content, which you can use for SEO purposes, provided you use the relevant keywords.
#4 – Make Use Of Keyword Research Tools
You can only do so much with keyword research if you do it all on your own. To make things easier, you should use keyword research tools. There are many keyword tools available, and you can choose which one depending on the features or your budget. The most popular keyword research tools include Google Keyword Planner, Ahrefs, Wordstream, Moz, and SEMRush.
On a related note, search intent is also something that you should consider when working on keyword research. Search intent can either be informational, navigational, transactional, or commercial. When you establish intent, it can also help to narrow down your keywords even more by adding modifiers such as “what,” “how,” or “best.”
Keywords are a vital part of SEO if you want to use them to your business’s advantage. To get the proper keywords, you must do keyword research to determine what you should use. If you use the right keywords, the engagement you’ll get can lead to you generating profit.
SEO is a big part of marketing, but it’s not the only thing because content must still be put out toTwo-seater reel potential customers in. These contents are usually of the creative kind, such as photos, videos, or anything visual.
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