Social Media Advertising in 2022 Part 4: The Top-Performing Social Media Platforms

Social Media Advertising in 2022 Part 4: The Top-Performing Social Media Platforms

When deciding where to advertise, find out which social media sites already have your ideal customers—that’s where you should direct your advertising efforts. If you already know your brand is already famous on a particular site, that’s a good sign you should be advertising there, too. 

This is the last part of our four-part journey covering everything you need to know about social media advertising in 2022, from managing your campaign, building a creative strategy, the types of social media marketing, and the top-performing social media platforms.

This part discusses the top-performing social media platforms. Let’s begin.

#1: Facebook

Facebook is the biggest social media site, with over 2.25 billion monthly active users. Of all the social media sites, this is the place to be.

Facebook has a broad user reach, with a large audience of both Millennials and Gen Zers. The site is a great place to target super customers and younger demographics, but it also has a largely working-class audience.

The platform has a large customer base and is available in over 20 languages. It has a huge eCommerce audience, with a huge platform for growing your online business.

#2: Instagram

This social media site is owned by Facebook and has over one billion monthly active users. Instagram ads are called Instagram stories and are a great way to build brand awareness and drive traffic to your website. 

Instagram ads are still a great way to connect with this demographic, even though they may be less educated. Instagram is also a great way to promote your brand and generate sales. Users post product photos and share shopping recommendations, which means your ads will reach a wide variety of potential customers.

#3: Twitter

Twitter is best for business-to-business advertising. Similar to LinkedIn, it’s a great place to connect with people interested in what you have to offer. You can learn the interests of your target audience and market your business to them.

Twitter ads have a great return on investment, and you can test the site with a small budget and a small campaign. If you have a lot of followers, you can advertise to them directly, which is an easy way to get them to purchase products and services and connect to your business.

#4: TikTok

TikTok is a video-based social media app created by the founder of the Chinese video platform Youku. It’s now part of the ByteDance media conglomerate and has over 500 million users.

This app has become a massive platform for social influencers and is becoming a popular platform for brand advertising. It’s a global platform with a large audience, and the videos are short and get right to the point.

This is an excellent platform for your advertising content. If you’re trying to reach a younger audience, it’s a good idea to test your campaigns here.

#5: Pinterest

Pinterest is a good site to advertise to a female audience, with many users interested in fashion, beauty, and food. It’s an excellent place to reach a younger audience and to spend more time researching your target audience, but you won’t get as many high-quality leads as you would with other platforms.

Pinterest has over 700 million users and is a popular platform for eCommerce, with many users participating in buying and selling online. As a business owner, you can either post your products and brand online or get people to buy your products and services on your site.


We hope this last part of our four-part series clearing up the facts about social media advertising in 2022 has been helpful. 

In the first part, we went over the basics of managing a social media marketing campaign. In the second part, we talked about building a creative social media advertising strategy. And in the third part, we discussed the different types of social media marketing.

So to sum it up, the types of social media marketing are mobile and video. Facebook, Instagram, Twitter, TikTok, Pinterest, and YouTube are the top social media platforms. If you’re new to a social media marketing or don’t have a single social media account, start by creating a personal page on Facebook. You can advertise on Facebook, Instagram, Instagram Stories, TikTok, Twitter, and Pinterest.

Use this information to help you plan your social media marketing activities for 2022 and beyond!

CCG is a full-service digital marketing agency in Los Angeles, California. Our team comprises creative disciplines in advertising, design, and branding. We focus on creating performance marketing campaigns and unlocking innovative solutions that connect startups and enterprise companies with their customers. If you’re looking for a social media management agency in LA, look no further! Get in touch with us today and let us know how we can help!

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