Product launches are complicated, and successful launches are nearly impossible. However, launching your product or service with a bang can make a significant difference in the amount of time it takes to sell.
If you’re still figuring out your launch strategy, this is the post for you. We’ve compiled a list of ways to use social media as a product launch strategy.
1. Know Your Audience
The first thing you should do is identify your audience. Do some research, and if you have a product or service, what type of person is likely to be interested in it? Are they mostly women? Men? Teens? Seniors? Once you’ve figured out who they are, be sure to use your social media pages to tell your followers about your product and how it can benefit them.
2. Be Selective about Your Social Media Presence
While it’s great to cover the leading platforms, like Facebook, Twitter, and LinkedIn, try to do some research to see where your customers hang out. Maybe it’s Instagram, Pinterest, or YouTube. Try to find out the most popular social media platforms your target audience uses, and focus on those.
3. Track Your Posts
It’s essential to track your posts to see how many people have seen them and what kind of responses they get. You can also use analytics software to find out which posts have gained the most traction. This will help you determine how effective your social media posts are.
4. Offer a Discount or Freebie
Offering some freebies or discounts is an excellent way to build relationships with your customers and to get them to build loyalty to your product or service. You can, for instance, offer a free trial period or even a freebie valued at a few dollars. Make sure you make this offer through your social media pages.
Be sure to explain how your product or service will benefit them and why they should purchase it.
Many companies mistake offering freebies as an afterthought or a desperate attempt to make more sales. You shouldn’t do this. Freebies are a great way to build a relationship with your customers and are a great way to get them to purchase a product or service from you.
5. Understand How Your Competitors Are Using Social Media
Knowing how your competitors are using social media can help you develop ideas for marketing strategies. It can also help you differentiate your product from theirs, so you’re not seen as a competitor by your customers.
If your competitors are using social media, check them out to see how they interact with customers, what kinds of posts they’re making, and what kind of responses they get. People tend to be impressed with a self-confident salesperson, so copying how others do it can help you make a positive impression on your audience.
Once you have established these steps for your product launch strategy, it’s time to put them into action. Be sure to schedule a few weeks to work on this so that you can see the results. Be patient and consistent, and you’ll see the difference in your sales numbers.
Need assistance with social media product launch strategies? CCG is a dedicated social media agency in Los Angeles that can assist you in getting started. We create marketing campaigns for our clients that connect with customers throughout their digital day and have a long-term impact.