If you want to get your content seen without sinking money into advertising, you need to hit the social media networks where they are hanging out: social media networks. Organic search is the free way to go, but it probably won’t do much unless you get lucky and hit the right keywords at the right time.
Let us take you on a four-part journey that covers everything you need to know about social media advertising in 2022, from managing your campaign, building a creative strategy, the types of social media marketing, and the top-performing social media platforms.
In the first part, we’ll explore the three ways you can effectively manage your social media advertising campaign and their advantages and disadvantages. Let’s begin.
1. Manually Running Your Ad Campaigns
Manually running your ad campaigns is not for the faint of heart. If you put the time in, you will want to test your ads and target audiences.
You will also want to put an analytics system to manage your campaigns effectively. If you are manually running your ad campaigns, you will want to create separate accounts to test as much as possible.
Advantages
The main advantage of manually running your campaigns is that you will be able to optimize your ads until they are perfect. You will also be able to test your ads on different social media networks and see which one works best.
Disadvantages
Manually running your ad campaigns is a lot of work, and it may not be worth it if you are just starting. If you are toying with running your ads manually, you will have to have the time or the money to do it. You also have to be an experienced marketer to pull it off.
2. Run Your Ad Campaigns Through Automated Software
If you have the money to spend on advertising, you may want to consider using an automated program to run your campaigns. This way, the program can run your ads for you and report the results for you.
You will not be able to optimize your ads, but the programs will do the work for you, and you will be able to see what works and what does not.
Advantages
The main advantage of using automated software is having an agency or a company run your ads for you. You won’t have to worry about managing them or reporting on your ads. You will also see which ads are working the best and which ones are turning into money pits.
Disadvantages
The main disadvantage of using automated software is that you will not be able to optimize your ads. You will also not be able to target your audience since you will not be making decisions yourself.
3. Hiring a Social Media Marketing Agency
Hiring a social media marketing agency to manage your campaign is a fantastic way to get your ads in front of your audience. If you are not sure how to increase your profits, you can hire a social media marketing agency that can manage your ads.
Advantages
The main advantage of hiring a social media marketing agency to manage your ad campaign is that you will be able to track your campaign and improve it as needed along the way. You will also not have to worry about getting your ads approved.
Disadvantages
The main disadvantage of hiring a social media marketing agency to manage your ad campaign is paying for the service. This cost may be worth it, but you may not be able to afford it.
Conclusion
You should remember that social media advertising in 2022 will differ from today’s advertising in many ways. The best way to succeed on social media is to have an open mind and to be willing to try new strategies.
Click here to check out the second part of our four-part blog: How to Build a Creative Social Media Advertising Strategy.
CCG is a full-service digital marketing agency in Los Angeles, California. Our team comprises creative disciplines in advertising, design, and branding. We focus on creating performance marketing campaigns and unlocking innovative solutions that connect startups and enterprise companies with their customers. If you’re looking for a social media management agency in LA, look no further! Get in touch with us today and let us know how we can help!