In an ideal world, content marketing would be enough to take your business to new heights as soon as you want it to. However, there are so many factors that come into play that this is not always assured.
If you have been making use of all the free marketing platforms available to you and you’re still not getting the results you want from organic reach, you might want to consider investing in paid advertising. This can drive the traffic you need to get on your website while boosting brand awareness, generating more leads, and increasing sales, too.
In this post, CCG, your trusted creative agency in California, will answer the top question on your mind right now: Is online paid advertising worth it? Here’s what you need to know:
First, What Is Paid Advertising?
Given the influx of companies online making an effort to reach their target audiences, it can be hard for your business to send your message organically and be actually heard. Online paid advertising, as you probably can guess, means buying ad spots so you can attract traffic. There are several platforms that offer paid advertising, including Google and Facebook. Online paid advertising is known by its other name—pay-per-click or PPC.
4 Key Benefits of Paid Advertising
Now, let’s take a look at all that this digital advertising method has to offer to your business:
1 – It Increases Your Audience Reach
In the United States, about 300 million people are on the internet on a regular basis. On average, a person spends more than 24 hours each week on the internet, while younger audiences spend more than 50 hours. It’s not just the younger demographic, though. You might be surprised to learn that 66% of people over the age of 65 are internet users, too.
2 – It Delivers Results Quickly
Most marketing techniques take some time before you see results. PPC, on the other hand, almost instantaneously gives you leads. If you advertise on search engines like Google and you get clicks, those potential customers you attract are ones that are already looking for products or services that you offer.
3 – It Offers Better Control
With pay-per-click, you can track your key metrics including impressions, bounce rate, conversions, site traffic, and cost-per-click, among others. What this does for you is that you can use the data you collect to make adjustments to your ad as necessary. You can also tweak, completely change, or have your ads removed in an instant.
4 – It Allows You to Target a Specific User
When you use paid ads, you can target specific customers thanks to the data collected by social media platforms. For instance, you can run four ads for four different types of customers. The ad that a customer will see is one that is relevant to them. With this kind of strategy, you get to position your brand and your products right in front of potential customers with actual interest in what you have to offer.
As important as organic marketing strategies are, there’s nothing wrong with doing paid advertising. In fact, these two should go hand in hand. If you want prompt results, access to useful data and a targeted strategy, online paid advertising is really something that you should consider for your business. Once you have decided that it is indeed for you, you can start looking for creative marketing agencies in California that can help you with your ad.
CCG is a full-service marketing agency in Los Angeles that can provide you with expert marketing and advertising solutions. Connect with us today and find out how we can help your business!