The internet has become a valuable tool when it comes to helping businesses promote their products and services. And while we’ve already talked about the different types of content that content creation agencies can utilize for your business, some of you may still be on the fence about using content and vlogs for your website. This is understandable as blogs take quite a bit of work in order to put together and maintain.
With that being said, blogs can bring a slew of different benefits to your site. If this is something that you want to know more about, read on as we talk about how adding a blog improves your website.
1. Boosts Traffic
Website traffic is one of the most important metrics to keep track of. Your traffic is a good gauge of how many users visit your website. The more people you reach, the more opportunities you’ll have. Blogs are a great way to improve your website traffic. This is because blogging helps with your site’s search engine optimization (SEO). Through SEO, your site will appear higher on search engines. This alone will give your site a massive boost in traffic and visibility. In fact, businesses that make use of a blog get 55% more website visitors than businesses that don’t have blogs.
2. Builds Up Your Credibility
Blogging is also something you’ll want to invest in if you want to build up your credibility and establish yourself as a leader in your specific industry or field. This is especially true if you create blogs that are informative for your website visitors. By featuring informative content, you will be viewed as a valued source of information. So much so that other sites may even begin linking to your site and refer to your site as a vital source of information.
3. Strengthens Your Brand
Branding is everything nowadays. And while just about every aspect of your business is an opportunity to strengthen your brand, having a blog allows you to really connect with your customers. This is great as it’s quite rare for businesses to have platforms where they are able to fully flesh out their brand. Indeed, blogs will allow you to expound on your expertise as well as the beliefs and values that your business stands behind.
4. Creates Opportunities for Sharing
Lastly, you also have to take into account how sharing blog posts will improve your site’s reach. If you provide your customers with valuable content, it’s likely that they will share it with individuals who share the same interests. This basically gives you free marketing and advertising, which will allow you to cater to the needs of more customers.
As you can see, blogs can significantly improve your website in a slew of different ways. And while it may require you to make an investment of time, resources, and manpower it will all be worthwhile in the long run. Blogs not only bring new customers to your business and improve the relationship you have with your existing customer base.
C/C/G is a content creation agency in Los Angeles specializing in creating innovative marketing strategies through social media and digital content. Our team of professionals is experienced in advertising, design, and branding principles that allow us to create strategies that cut through the noise. If you need Facebook marketing services or branding strategies, our team is always ready to help. Contact us today to get started!