You might think that your business is already established, and that may be true, but if you still don’t do social media marketing, you are certainly missing out on what platforms like Facebook and Instagram can do for your company.
In 2022, more and more businesses are recognizing the permanence of social media as well as its effectiveness as a marketing tool.
Here, C/C/G, trusted marketing agency in Los Angeles, shares four steps on how you can bring more success to your business through social media marketing in 2022:
1. Familiarize Yourself with Social Media Platforms and How They Differ from Each Other
Social media platforms are all different. Just like the content and audiences you’ll be posting on these platforms will differ, so will the way you should interact with them. You can’t just follow the exact same method across all platforms. Instead, you need to realize that each social media platform has different features and is used by different people.
For example, Facebook is most popular with older age groups, while Instagram is used by younger generations. Facebook also has features that are unique to it, such as live streaming, which is not available on other platforms.
2. Consult a Social Media Marketing Specialist Before Diving In
While setting up the social media platforms is relatively straightforward, the actual content that you need to post on them can be challenging. For example, you have to make sure that you are using the right hashtags on Instagram, which can be a bit of a headache.
Also, there are many different types of posts that you need to know about in order to make successful posts on each platform. A social media marketing specialist will be able to direct you to the type of content best for each platform.
3. Define What Your Social Voice Sounds Like
Although many people think that social media platforms are all about updates and photos, that’s not true. Each platform is a little different in terms of what people expect to find.
For example, people who follow you on Twitter will expect your updates to be short, whereas those who follow you on LinkedIn will want to read more in-depth posts. You can’t just post a short update on Twitter and expect the same results as you would from a detailed post on LinkedIn.
Similarly, people who follow you on Instagram will expect you to post photos on most days, while those following you on Facebook and Pinterest will expect more videos and infographics.
So, the first step in developing your social media voice is to figure out what that voice sounds like. You can’t discount any platforms, and you should be more than willing to experiment with different types of posts until you find ones that are successful for you.
4. Build Valuable Content But Don’t Over-Sell Your Brand.
Social media platforms are full of brands trying to sell their products, which can get old quickly. If you focus on giving great, valuable posts that truly offer value to your followers, you’ll see that your customers’ responses will be larger than if you were just trying to get them to buy stuff. You don’t want to be the annoying brand that’s just trying to peddle their stuff all the time.
The best way to get started with social media marketing is to take a look at what you are already doing and then decide what other social media platforms you can expand into. You’ll need to spend a reasonable amount of time thinking about what you want to do on each platform and then experimenting to see what works.
You’ll want to adjust the tone of your voice and the content you share based on what your audience expects. It’s all about figuring out how to reach your audience through the platforms that they are using on a daily basis.
Finally, you’ll have to have a social media marketing plan in place that you can follow each time you get ready to post. You can’t just post whenever you feel like it. Instead, you’ll want to have a detailed plan in place and then stick to it. With your plan, you can also figure out what posts are successful and which ones aren’t. You should consider working with a seasoned marketing team that can provide you with Facebook, Twitter, or Instagram marketing services to get you started.
C/C/G is a full-service digital marketing agency in Los Angeles that can help you with your social media marketing and ensure that your business gets the attention it needs and deserves online. Get in touch with our team today to find out how we can help you!