4 Ways to Make TikTok Work to Your Brand’s Advantage

4 Ways to Make TikTok Work to Your Brand’s Advantage

Keeping up with the newest digital marketing trends is one of the responsibilities of a social media manager, and TikTok is now one of the world’s most popular applications. Accept TikTok’s challenge and produce short videos with a catch if you control your company’s strategy and want to level up your brand visibility in 2021.

How Does TikTok Work? 

If you’re wondering what TikTok is and how it works, it’s a video streaming and sharing software that enables users to make hilarious films on various subjects. Videos may be as short as 15 seconds and as long as 60 seconds. These movies may be spruced up with music, filters, and special effects—users can even lip-sync! 

TikTok, in a nutshell, is a social networking tool that makes the internet enjoyable again. It was mainly a platform inhabited by many difficulties in its early days, and it was primarily geared towards dance moments. The app has seen an unexpected surge in popularity worldwide in a short period, and individuals mainly use it under the age of 24, often known as Generation Z. 

Even though the aforementioned is still the primary focus, TikTok has begun to broaden its user base. As a result, it seems that TikTok marketing is a method of broadening the possibilities of reaching a larger audience for your business.

How to Use Tiktok to Grow Brand Awareness

1 – Lay Out Clear Plans and Objectives

TikTok is known for being the birthplace of trends, and you can be a part of that movement. But if you want to start promoting your business on TikTok, you must first create a strategy and determine your goals, just as you would on any other social media site. Perhaps you want to boost social media engagement, attract a younger audience, get more followers, or raise brand recognition. 

After you’ve determined this, it’s time to devise a plan. When developing your TikTok marketing plan, remember that the platform is also great for posting material that might otherwise be inappropriate for Twitter, for example. If you want to experiment with TikTok marketing, start experimenting with different concepts and see what works best for your business. 

A fantastic and essential feature is sharing TikTok videos on other social networking sites such as Instagram (both feed and story), Facebook, and even Twitter. TikTok users, like other social media sites, may catalogue their videos and search for other videos by topic.

2 – Collaborate with TikTok influencers

It is now well understood and demonstrated that consumers trust genuine people more than businesses regardless of the social media platform in question. That is where influencers come in since they dominate the newest platforms, from Instagram to TikTok. 

A more genuine and humanized approach is more likely to develop a huge following and an engaged community. As a result, an intelligent TikTok marketing plan maintains this element in mind at all times. 

If you’re searching for a reason to incorporate influencers in your TikTok marketing efforts, here’s an excellent one: they know how the platform works best. Influencers, often early adopters, understand the platform’s features, what works and what doesn’t, and their following is the product of all that testing and learning.

3 – Run TikTok Ads

TikTok, like any other famous social media platform, followed the trends and grabbed the chance to generate additional money by allowing businesses to advertise on the site. 

Of course, testing a new app is always exciting, but before you start producing advertisements simply for the fun of it, you should do your research and learn about TikTok ads. That’s a tried-and-true TikTok marketing strategy. You must first define your goals. What do you want to achieve with your advertising campaign? The next obvious step is to determine what kind of advertisements you will run. If you are new to TikTok ads, it will be worth considering working with a TikTok advertising company. 

4 – Encourage User-Generated Content

One thing should be said about TikTok, which has become recognized as Generation Z’s platform. This generation wants to be engaged and challenged, and it wants to know that its views are heard. 

As a result, the old-fashioned method of merely sending an impersonal, sales-oriented ad or post will not work on them. By integrating more user-generated material into your TikTok marketing, you show your fans that you value their involvement. By involving and encouraging your target audience to be a part of your brand’s narrative, you will win them over.


Every social networking app has its unique features. TikTok has caught the internet by surprise, and it will undoubtedly remain for as long as people want to experience direct and high-quality entertainment. Make your brand more attractive to young people by giving it a boost. When conducting TikTok marketing, and not only TikTok marketing, strive to be as creative and unique as possible, include the brand into the videos, but don’t build all of the material around the brand.

Are you ready to grow your business with TikTok? Work with us at CCG! As an experienced marketing agency in Santa Monica, we will help you meet your goals. Get in touch with us today!

Select Category

Recent Posts