With people accessing the internet mostly on their phones and other mobile devices, the call for more mobile-friendly web designs rings louder than ever. Unfortunately, many businesses fail to optimize their landing pages. And this can affect sales, as people may not push through with a purchase if they’re having a hard time navigating through your site. If you want to avoid this problem, it’s best to design your landing page with mobile users in mind.
Use Responsive Web Design
Responsive web design is a design that displays content and functionality based on the type of device used to access the page (such as desktop, laptop, tablet, or mobile). There is a responsive option for many Content Management Systems (CMS), and WordPress is the most popular of them. It allows you to create a mobile-friendly website that can display properly on all devices.
Use a Mobile-Friendly Template
If you’re building your website from scratch, then you should use a website builder that offers a mobile template or responsive template.
If you’re using an existing website, you can still make it mobile-friendly by changing the template. Most website builders offer mobile-responsive templates that can be accessed from your builder dashboard. Simply select the template, and your website will be transformed into a mobile-friendly site. When using an existing website, you can also use a mobile-friendly plugin or responsive theme.
Be sure to optimize images by compressing them and using alt attributes to describe the image. This will help to make your page load faster on mobile devices since larger images mean longer load time.
Limit the Number of Forms
In order for a mobile device to submit a form, the user must tap on the form button and then tap on the submit button. This creates a lot of extra work for users, as well as increases the risks of errors. By limiting the number of forms, you reduce the submission process to a single tap.
Update Your Navigation
Another thing to remember is to update your navigation. With mobile devices, there can be a lot of functionality packed into a single screen. That means you’ll need to simplify your navigation and provide links to come back to the core of your site.
If you have an extensive site, provide links to different parts of the site as well. That way, visitors can easily navigate your site no matter what kind of device they’re using.
Testing Your Landing Page
There are lots of devices and browsers out there, and they’re all different. Testing your website on a variety of devices and browsers is the only way to tell if your mobile-friendly landing page is working as intended.
Test on older devices. Access your website on older phones and tablets that have slower internet connections. You’ll get a good idea of just how mobile-friendly your landing page really is.
Access your website on older phones and tablets that have slower internet connections. You’ll get a good idea of just how mobile-friendly your landing page really is. Test on a variety of browsers. Make sure your website functions properly on multiple browsers. There are different browsers on different devices and different browsers on the same device. You’ll want to make sure your landing page works on all of them.
Landing pages are crucial to your website’s success. With the right landing page, you can drive more traffic and increase conversions. The key to a good landing page is to think about the user. If your page is difficult to navigate, it’s a lot less likely to drive traffic or generate conversions. These tips will help you to build a mobile-friendly landing page that will boost your business sales.
Improve your landing page with the help of C/C/G. We are a social media agency in Los Angeles that is strategically focused and creatively driven. We unlock innovative solutions that connect our clients to their customers. Get in touch with us today!