Active engagement is a highly sought-after factor in marketing. After all, active engagement means that your target audience pays attention to your brand and marketing content.
The question now is, how do brands acquire active rather than passive engagement?
Instead of opting for the typical social media posts like photos on Instagram or tweets on Twitter, why not opt for interactive content?
Understanding Interactive Content
Interactive content involves any kind of content that enables two-way communication between the content creator and the audience. Its goal is to engage your audience, elicit feedback, and go beyond the typical one-way communication.
What’s great about interactive content is that you can do it on your own or with the assistance of a digital marketing agency for boosted chances of success.
Without further ado, here are some of the more popular forms of interactive content.
Polls and surveys are some of the most well-known forms of interactive content. They are effective because they allow people to provide their opinion on a particular topic and give them a chance to be heard.
Moreover, polls help generate traffic and increase engagement on your site.
For example, if you have a blog post discussing the best smartphones in 2021, a poll asking which smartphone your audience uses would be appropriate.
2. TikTok Challenges
Did you know that TikTok, the popular video editing app, has over 1.5 billion daily active users? This makes TikTok one of the largest social media platforms.
As social media influencers have discovered, you can create a lot of engagement on TikTok by sharing a video of yourself performing a challenge, dance, or trend.
For example, you and your chosen TikTok advertising company can collaborate. You can post a challenge on your social media profiles and ask your audience to mimic the challenge on TikTok and share it on their respective pages.
Quizzes are another form of interactive content that can generate considerable traffic and engagement on your website and social media profiles.
They are incredibly effective because they create a sense of competition between your audience members.
For example, if you have a quiz about the top musicians of 2021 on your blog, asking people to take the quiz and share their scores can help you increase traffic to your site.
4. Livestreams and Webinars
Livestreams and webinars are highly effective forms of interactive content.
They are valuable because they allow your audience members to actively engage during the content creation process.
Moreover, live streaming can give your brand a sense of authenticity and regularity since people can check out your stream at any time of day.
Giveaways are a great way to generate lots of traffic, email signups, and sales.
For example, if you have a particular product, you can host a giveaway on Twitter and share it on your Facebook page.
In order to increase the likelihood of your giveaway success, create a contest for people to provide clever answers to a particular question or a prize relevant to your business, such as a free product or service.
Why Is Interactive Content So Effective?
Interactive content is highly effective because it enables two-way communication between your brand and your audience.
Moreover, interactive content gives you the opportunity to engage with your audience members and elicit feedback from them.
If you’re looking to generate interactive content for your blog, consider working with a marketing firm in LA. CCG is one example. We are one of the top-performing media companies dedicated to creating engaging experiences for your brand. Contact us today.