One way or the other, Instagram had reached many target audiences since its inception back in 2009. Despite its rocky start, it has grown to be one of the most used and beloved apps of today and counting, so much that countless brands and companies consistently utilize it to promote their products and services.
If you happen to be a start-up business owner, you likely already see the appeal and potential that it has to reach a wider audience. As such, it may be time for you to go beyond your traditional means of reaching your target market and dive into the waters of digital marketing.
Instagram is one of the most efficient ways to achieve just that, and the following tidbits can help you understand the basics of Instagram marketing.
What Are the Advantages of Instagram Marketing?
Instagram marketing may be an alienating concept for some since the app itself is mostly used by influencers with online social status and the younger generations. However, the appeal that they have towards their followers can be correlated to the main reason why Instagram has become an effective tool for marketing products and services. The following are just a few examples of their advantages:
1. It Develops Leads
Facebook isn’t the only social media platform that can develop leads. Instagram also has the ability to captivate new target audiences to generate interaction and create future sales and profit opportunities.
If a person were to see a photo of your product, for example, it would motivate them to comment and inquire about its price and features. Your social media manager may then reply to their inquiries via direct messages, garnering the possibility that they may purchase your product.
2. It Results to Website Traffic
You may utilize Instagram as a middle person or a bridge that motivates your brand’s followers to visit the official website of your products and services. The thing about Instagram is that it may be used to give the target audience a sneak preview of your product, and by linking your official website in the post, they may end up clicking straight to your landing page.
3. It May Boost Sales
Once you garner leads and boost your website traffic, all you need to do is to sit back and relax and watch your sales increase over time. The thing about online marketing is that it can always generate results. No matter the web page or social media platform, as long as it reaches a wider audience, you can expect to enjoy a profit.
How Do I Set Up My Brand on Instagram?
As with all influencers, you need to set up your Instagram to make it more appealing to your target audience. The following are just a few of the branding pro tips for Instagram marketing.
1. Create an Interesting Bio
Let your audience know what your brand is all about. Introduce your brand and its core message without sounding too bland. Mention a few of your products or services, if you must.
2. Link Your Main Website in the Bio
You need to motivate your audience to visit your website as well. If Instagram serves as the free taste that would summarize your brand, your website is the main course that would provide all the needed information about your products and services.
3. Post Well-Curated Photos
The thing that attracts followers towards influencers is their curated photos, all professionally done by expert photographers. Being a start-up company with enough budget for marketing, make sure to invest in the same services to properly showcase what your brand has to offer.
Instagram marketing may be a new concept for some, but it really doesn’t have to be difficult. Knowing the basics and investing more in digital marketing is the key to getting more followers for your brand. By doing this, you not only increase your sales but secure the future of your business.
If you are looking for a well-trusted marketing agency in Santa Monica, look no further than C/C/G. We are a full-service digital marketing agency, offering innovative solutions that connect our clients to their customers. Reach out today!